STRATEGIC REPORT

Strategic Report: Apple Incorporation in Pakistan

Table of Contents

Abstract1

Background2

Introduction2

PEST3

Political Landscape3

Economic4

Social Landscape5

Technological Landscape5

Porter's Five Forces6

Threat of Substitutes6

Threat of New Entrants7

Bargaining Power of Suppliers7

Rivalry Among Competitors8

SWOT Analysis8

Strengths8

Weaknesses9

Opportunities9

Threats10

Competitive Analysis10

Nokia10

Samsung11

HTC11

Recommendations11

Conclusion11

Abstract

This is a strategic report for the Apple incorporation which seeks to address the present strategic position of the company and future steps of success. The company is already finding much more juice outside U.S. market of cell phones since the markets of developed countries are much saturated. Pakistan is a market which is not been targeted by Apple yet, while the companies like Nokia, HTC and also one of the world's largest electronic equipment sellers, Samsung are quick in exploiting the gains of high end segment from this market. The country is having political disturbance, but despite that the country is hosting a number of MNCs which are enjoying a handsome growth. Apple will have to develop an advertising strategy that can match the innovative advertising themes of Nokia and Samsung.

Strategic Report: Apple Incorporation in Pakistan

Background

Apple Incorporation develops, designs and markets personal computers (Hardware & Software), music players, smart phones, and sells music online. The revenues of company were recorded $108,249 during the FY2011 (Michaels, 2011: n.d.). Apple is growing at a very rapid pace and is announced recently as the 4th ranked in the list of fastest growing companies in U.S.A in the last five years (FORTUNE 500 2012: n.d.). Apple also managed to grow in times of global financial crisis. However, there are some changes that can affect the growth of Apple if it does not expand globally. The co-founder and CEO, Steve Jobs is no longer there to work on “Next Big thing”. The company is already finding much more juice outside U.S. market of cell phones since the markets of developed countries are saturated. New arenas of competition are in Asia like India and Pakistan. The India is already targeted by Apple; however the company is facing difficulties due to different needs of market as compared to European ones. However, the company is likely to settle after some time. Pakistan is a market which is not been targeted by Apple yet, while the companies like Nokia, HTC and also one of the world's largest electronic equipment sellers, Samsung are quick in exploiting the gains of high end segment from this market. Pakistani economy has shown its robust growth even during the growth of financial crunch.

Introduction

This is a strategic report for the Apple incorporation which seeks to address the present strategic position of the company and future steps of success. The strategy is simply the input of internal and external audit to match the capabilities of company with opportunities and threats and make the firm's direction towards success (David, 2006: 214). This report shows the Political, economic, social and technological analysis (PEST) to gain insight as to the situation of Pakistan. Then, Strength, weaknesses, opportunities and threats (SWOT) analysis is conducted to find out what are the internal and external dimension of the ...