STRATEGIC REPORT

Strategic Report of Samsung



Table of Contents

Introduction3

Discussion3

Environmental analysis3

Basis of environmental analysis3

Key external factors4

SWOT Analysis5

PESTLE Analysis7

Porter's five force model9

BCG Matrix11

Ansoff's growth vector matrix11

Recommendation12

Feasibility13

Conclusion14

References15

Strategic Report of Samsung

Introduction

The aim of the proposed study is to prepare a detailed and well defined strategic report of the world's top mobile manufacturing company, Samsung in the most penetrated market among the Middle East countries that is UAE market. The report focuses on the environmental scanning of the opportunities and threats within the context of UAE market. It highlights all the key environmental forces that affect the existing opportunities and threats as well as it encompasses the factors can are crucial to examine in order to again and attain the competitive edge over the challenging competitors of the Samsung such as Apple, HTC and Black Berry. In addition to it, the aim of the strategic report is to provide strategic business plan to Samsung to retain the UAE market as well as to enter in to the other low saturated markets of different Arab countries with high potential opportunities. The report suggests the core strategies that can be followed by Samsung to maintain its edge in the highly competitive market of UAE mobile phone manufacturers.

Discussion

Environmental analysis

In today's competitive world, it has become crucial for the companies to conduct external audit on continual basis as well as to make alterations in their strategies accordingly. The aim of the external analysis is to gather, assimilate and analyze external information. Since the mobile market in Dubai is an emerging market therefore, it has an increased need for the external analysis. External analysis focuses on the trends that are beyond the control of a single firm. These factors include increasing foreign competitors, technological factors, population shifts, economic sources, stock market volatility and many others (Roger N. Reeve, John D. Barnes 1994).

Basis of environmental analysis

The environmental analysis is usually based on two key ideas which conclude that all the opportunities are not equal in terms of their returns. In the same way different opportunities have different golden time periods to employ them efficiently to attain an edge over the competitors after that time period these opportunities loses their spark either they bring less advantages or no advantage. Similarly, threats are not always equal on the basis of occurrence of problems as well as on the in context of their severity. Therefore timely evaluation of opportunities and threats is crucial in order to work with them efficiently. Since, the mobile market in throughout the middle is going through crucial path therefore, the environmental scanning of the opportunities existing within the Dubai region is crucial to attain and gain the mobile market. In the same way it is important to scan the threats to the mobile market trends prevailing in the Middle East to completely analyze the Middle East market for mobile manufacturers.

Key external factors

In order to completely penetrate the mobile market in Dubai, Samsung to examine the external forces that have dramatic affect on the mobile market of the Middle ...