STRATEGIC REPORT

Strategic report

Abstract

Mobile phones are the basic need of person, even when at home or at work. The main idea behind this report is to cater the Middle East region for the trends of mobiles used, popular brand and marketing strategy to enhance the name and sales of the brand in the Middle East region. The Samsung android series is becoming popular among the people of Asia and Middle East. The innovations in smart phone convert the simple mobile phone into the machine of supporting different applications. The main marketing strategy is the advertisement of the product or the awareness of the brand among the people. Any brand can make the name and become popular in the Middle East region by following the innovative strategies which attract the people towards the product.

Table of Contents

Introduction3

PESTEL Analysis4

Political4

Economic5

Social6

Technological7

Environmental7

Legal8

Market Overview of the Mobile Phone Users9

Strategy of the Brand10

SWOT Analysis of Samsung10

History of Samsung11

SWOT Analysis11

Strengths11

Weakness12

Opportunities12

Threats13

Strategic Recommendation13

Marketing Strategy13

Low Cost14

Product Quality14

After Sales Services15

Conclusion and Evaluation of Strategies15

References17

Appendices19

Strategic Report

Introduction

Mobile phone is the basic necessity of today's world. It is the communication device use to communicate all around the world if the device has certain features. Communication is necessary to survive in the business environment. Many mobile phone handsets are available in the market are separated by their prices are according to the brand name or features of the handsets. There are many brands of handsets in the market. The international brands have their own importance because most of the people support or promote branded handsets. China is the big market of electronic goods. Nowadays different Chinese brands handset are also available in the market. They main catchy theme of the Chinese mobile industry is the price of the phone. China is also making the replica of different brands handsets.

The most selling brands in the mobile market are Nokia, Samsung and HTC. In the last 5years, launch of Apple products in the market is also affecting the market of other brands. The other brands like Motorola, Sony Ericsson, are struggling from the late 1990's in the market. The reason of the failure of these brands is marketing and advance features. Most of the well known brands are working on the production of Android OS phones. It is Linux based OS (operating system), nowadays used by the mobile phone companies. The selling market of mobile phone is huge and expanding day by day.

PESTEL Analysis

Political

The mobile phone industry is growing by leaps and bounds in the region of the middle east. The agenda of the government of the Middle East is to promote the all the businesses, especially mobile phone making business, all around the world. They take strong initiative and sent the delegates to different parts of the world. The middle east is the big market of the mobile phone users. The government also runs promotional campaigns and conferences about the promotion of the business all around the world.

The importance of the mobile phones is increasing in the Middle East region because of the increasing number of ...