STRATEGIC PLANNING ASSIGNMENT

Strategic Planning Assignment



ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

EXECUTIVE SUMMARY

Tesco at UK is today the biggest market operating company under four banners: additional, Superstore, Metro and Express. Tesco sells roughly 40,000 nourishment goods in its superstores, as well as clothing and other non-food lines. The company's own label products at three grades, worth, normal and finest. Its business has become one of Britain's largest petrol independent retailers. The business has procedures in the rest of Europe, including the Republic of Ireland, Hungary, Poland, Czech Republic and Slovakia.

Table of Contents

ACKNOWLEDGEMENT2

EXECUTIVE SUMMARY3

Introduction5

Strategy of the Company6

Discussion7

Task 17

Needs and Expectation of the stake holders7

Changes taking place in external environment7

External factors affecting the organization7

Task 28

Effects of current business plan and Tesco's position in current market8

Competitive strengths and weaknesses9

Task 310

Strategic Options11

Future Organizational Strategy13

Task 414

Task 515

Mission Statement for Tesco15

Vision for Tesco15

Schedule for implementing a strategy plan17

Monitoring and Evaluation System20

Conclusion21

Introduction

The British supermarket company Tesco is now the fourth largest retail chain in the world, employing 450 000 people and has a growth rate of 13% annually. The company targets several market segments with separate offers for each of the goals. Tesco targets mainly consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations. Tesco Metro stores modern shops designed for consumers living in urban areas, especially civil servants who want to buy lunch or go shopping on the way home. These stores are located in the city centre and offers products to customers of quality.

Fig 1: Share of Leading Players in UK Food Retail Market

Strategy of the Company

Organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational productivity (Argyris, 2005, pp.22). Tesco achieve the superior performance through the change management in the organization. In this report we will identify the key change by analyzing frameworks and models to appraise critically the strategy of Tesco.

Discussion

Task 1

Needs and Expectation of the stake holders

Tesco PLC is a foremost nourishment retailer that functions primarily in the joined Kingdom. The business functions 2,291 supermarkets, super shops and convenience shops in the joined Kingdom, the rest of Europe and Asia. The company also boasts economic goods, such as protection and banking services, as well as electrical appliances and telecommunication products.

Changes taking place in external environment

This geographical diversification will assist in enquiring a sequence that the risk of systemic risk is minimized. The business is engaged in an international expansion. It is expected to boost from 125 billion pounds in 2009 to 145,000,000 pounds in 2014 in the nourishment retail parts. This is mostly because in a worsening, the nourishment retail segment is the hardest because they have sufficient nourishment is a ...