Questions Assignment

Test One

Planning has always been considered an important function of management. How is strategic planning different from traditional planning?

Although there are many similarities between strategic planning and traditional planning, they are usually not the same. Activities are different because the use of the work products (eg, plans) are different. The Strategic Plan is a document that is primarily intended for use within that organization, for the Guidelines themselves. In some cases, in fact, in many cases, the strategic plan has never seen by anyone outside the organization. (Hardley 120-235) It usually contains information on the organizational strategies that the company may not want in the hands of its competitors. Traditional planning, on the other hand, are generally intended to be used to show others. For example, if a company wants to attract investors, investors want to have some information about the company before you start investing. They, of course, wants to present financial information, and they want to know where the company expects to earn revenues in the future, its market, and so on. Bank looking at the provision of credit for the organization will want the same information. (Dollinger 110-210) So, starting with the products of strategic planning and traditional planning used in different ways, different content and processes used to produce these plans should be different. On the other hand, most of the data and information used to create a kind of plan can be reused to create another.What is an SBU? What criteria may be used to divide businesses into SBUs?

Business units within the overall corporate identity, which differs from other business because it serves some external market where management can provide strategic planning for products and markets. (Adonisi 186-197)

SBU was defined in Article 1 as a unit consisting of one or more products that have a common market base whose manager has complete responsibility for integrating all functions into a strategy for external competitors identified. We will review the development and significance of SBUs again in this article to understand why the goals should be defined at this level. Abel explanation is as follows: development of marketing planning is proceeding in parallel with the growing complexity of business organizations themselves. First change to take place the transition from a functional, organized by company with a relatively narrow production and servedmarket focus on large, diversified firms that serve multiple markets with multiple lines of products. Such firms tend to fall in the market a product or departments, units can be divided into departments, and those, in turn, often turn are divided into products or market segments. How does it change gradually occurred in the past two decades, (Snape 178-186) "Sales planning was gradually replaced by the words" Marketing Planning "in most of these organizations. Every product manager or market manager was a marketing plan for your product line or market segment. They were together in aggregate total of the department "Marketing Plan." (Redman 150-185) Divisions of the plans, in turn, are combined in the overall corporate ...