STRATEGIC PLAN

Strategic Plan



Strategic Plan

Vision and Mission

Our mission and Vision is to create a proposed Strategy and raise awareness amongst the whole of the new student population, as well as existing students who will be familiar with some or all of the existing services the as students provides.

A Proposed strategy and Tactics

Vino's Spirits should install a PowerPoint projector on site in the auditorium building. The reason behind this is to show information on the events and projects managed by students. This will not only create awareness of social events and sports and societies, but can also be used to promote volunteer based student activities as well as fundraising and student support services.

Scheduling of programmes shown on the PowerPoint projector one of the best methods of reaching the student population. For example, during social hours in the students bar (between 8pm and 11pm) it is more important to promote social events and issues that would be most relevant to users of the bar at that time. Research must be undertaken in order to evaluate the effectiveness of placing advertisements and student information on one or two large screens. (Aaker, 1999, 144) Different promotional material can be displayed on a repeating loop. The users of the students bar will be exposed to the information as the evening goes on. It is proven that consumers are more likely to recall a message the more times it is repeated to them. It is essential that a looped tape does not repeat too much during the course of a 4-hour period. The effect of repeated messaging on consumers has been found to have a negative effect.

Balanced Scorecard

The Balanced Scorecard (BSC) is a performance management tool which began as a concept for measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy. By focusing not only on financial outcomes but also on the operational, marketing and developmental inputs to these, the Balanced Scorecard helps provide a more comprehensive view of a business, which in turn helps organizations act in their best long-term interests. Vino's Spirits should be encouraged to measure—in addition to financial outputs—what influenced such financial outputs. For example, process performance, market share / penetration, long term learning and skills development, and so on.

Erect a Balanced Scorecard inside the students building. Performance management tool are proven to have a more positive effect on students than wordage and text. A Balanced Scorecard can be set up to provide training, consulting and guidance of to have a more comprehensive view of a business, which in turn will helps Vino's Spirits act in their best long-term interests. The option to use the Balanced Scorecard will ensure that the students can make up the cost of developing/printing photographs. (Aaker, 1999, 144)

Cost management is vital when planning this strategy. Photo Shoots have to be planned at regular intervals in order to keep the students social activities up-to-date. These graphs are then displayed on the Balanced Scorecard for a further ...