STRATEGIC MARKETING PLAN

Strategic Marketing Plan

Strategic Marketing plan

I. Executive Summary

Matchmaker, Inc. is a new small business aimed at providing social functions to professional single adults, our members in the greater Gourmandeville area. aimed at ensuring the social functions of a professional adult, our members are in the greater area Gourmandeville. Functions, usually centered around food. Events are held in other institutions and businesses can be indoors or out depending on the type of event. Events may range from sit-down dinners, to wine tastings, cooking classes, and may include travel. One of the main difference between the matchmaker, Inc and other singles groups in that our social group that do not match-making or other related dating pressure. Matchmaker.com was launched late last year, and expects to start the event at the beginning of Year 1 and three events per month by the end of this year.

II.Introduction

Matchmaker.com is a new small business aimed at providing social functions for the professional one adult, our members are in the greater area Gourmandeville. Events, usually centered around food. Events are held in other institutions and businesses can be indoors or out depending on the type of event. Events may range from sit-down dinners, to wine tastings, cooking classes, and may include travel. One of the main differences between Matchmaker.com and other singles groups in that our social group that do not match-making or other related dating pressure.

Matchmaker.com was launched late last year, and expects to start the event at the beginning of Year 1 and three events per month to the end of this fiscal year. Eater Gander (President) graduated with several degrees, previously managed consulting business, lived in Gourmandeville for two years, and has a good knowledge of food, wine, cooking, restaurants and travel.

III. Analysis Of The Business Situation

Matchmaker.com will be directed to a separate segment of the population, single people in their late twenties to late fifties in age. In addition, we have three geographic marketing regions, Gourmandeville, South Downs, and Washbourne. Matchmaker.com events must be well run, upscale, and circulation to members.

Market Segmentation

Market Matchmaker.com is one of the adults in their late twenties to late fifties. These singles should be above average incomes and in general they have some education or college degrees. Our goal of our activities on people who have income and enjoy spending that money on their entertainment. Although we have indirect competition with other groups of singles, we believe that their focus is usually on match-making/dating or they have special attention, such as religion or nature (eg, singles group Sierra Club's).

IV.Planned Operation Of The Proposed Business/Product/Service

Matchmaker.com will provide customers with fun events, which provide a relaxing atmosphere, good food, wine, the excitement, all while forming lasting friendships at affordable prices. While there is currently no accurate competition in the immediate vicinity, in which we plan to install our events, there are many such groups. Other groups of singles, mostly related to matchmaking and dating. Social types are directed to specific reasons such as religious groups and environmental ...