STRATEGIC MARKETING PLAN

Strategic Marketing Plan

EASY AUTOS - GARAGE AND SPARE PARTS

Introduction

The auto repair market in Africa today has a tough competition. However, all those auto repair garages only offer services to their customers. On the other hand, Easy Autos is a start up auto workshop located in Africa. It is a newly developed auto workshop based on the workings and functioning of an auto workshop in the UK. It is based on the most newly developed products and services, and it offers its customers with a great variety of auto services of all types at very reasonable and affordable rates. Besides providing services like every other auto workshop in Africa, Easy Autos will differentiate itself by opening up a fully equipped auto spare parts store. This will help Easy Autos to serve a wide range of customers for both service and parts and offer its customers with complete car solutions under one roof. Another facility that Easy Autos provides is that it has 10 bays at every location.

This helps the customers to get their cars fixed right away without waiting. Additionally, the customers of Easy Autos are offered a free shuttle service for their convenient picks and drops, while their cars are being repaired at the Easy Autos workshop. This is a great way to attract more and more customers towards them by providing them with an excellent service and making them brand loyal. The employees at Easy Autos are specially trained with different ways to deal the customers politely in order to attract them. This will eventually help Easy Autos to generate good business. Such ways to impress and attract the customers are very important in the auto repair industry of Africa, which comprises of immense competition. The main aim of Easy Autos is to excel in the field of auto repair and spare parts industry in Africa (Weld, 2007, pp 306).

Company's Mission

Every company in the business sector has its mission on which it's functioning and operations are based. The company's mission denotes the foundations that it is based on and the way it is going to operate in the business market. The mission statement of Easy Autos is as follows:

“To be the first choice partner for all customers looking for car handling solutions and to be widely recognized for our innovative products and services ,as well as our respect for society.”

The mission statement of Easy Autos clearly means that it has to be the best in the car repair and auto parts industry by providing the customers with maximum amount of satisfaction and making them brand loyal.

The Management Team

To manage such a huge business concept, a firm needs a strong manage who can tackle all issues and challenges without any hassle. Easy Autos is set up by four partners, each having shared knowledge in technology, engineering, marketing, human resources, management, finance etc. All these incredible qualities of management will help Easy Autos to excel in their business field and reach their goals with ease and ...