Strategic Management - CO-OP

Executive Summary

In this study we have explored the strategic management of CO-OP in a detailed manner. The prime emphasis of the report was on the strategic management of CO-OP and its correlation with the external and internal environment. The study has also analyzed many aspects of strategic management being performed in CO-OP and the author has endeavoured to gauge its effect on the CO-OP as a whole. The major findings indicated that the strategic planning and management in CO-OP are performed in a good way but there are some flaws that need to be considered with the passage of time. These recommendations are from the marketing perspective that is needed to be considered by the CO-OP s' management. Finally the report has concluded with the over all findings of the study in a summarized manner.

Table of Contents

Table of Contents3

Introduction5

Background5

Main Aim Report5

History Strategic Management6

The Objects of Strategic Management7

Strategic Management Model Analysis of SUBWAY's Current Performance8

Mission Statement8

Environmental Analysis8

Analysis of the External Environment9

SWOT Analysis10

Analysis of the resources of the organization12

Strategic Formulation12

Strategic Implementation14

Analysis of the Industry14

Porter's Five Forces Analysis16

Threat of New Entrants17

Threat of substitutes17

Bargaining power of suppliers18

Clients bargaining power of customers18

Rivalry among Existing Competitors19

References19

Future Strategies for SUBWAY's Proposed Strategies19

New Communication Tools to Maximize the Readability of the Offer20

Ways to Implement the Strategies21

Conclusion22

References23

Strategic Management - CO-OP

Introduction

The Co-operative (CO-OP) is a famous brand established in United Kingdom, and is used by many co-operatives. The Co-op is considered to be a single nation business; however, the co-op is selling its brands around the globe under the Co-operative Group. The co-op group is considered to be among the most famous consumer co-operative in the world, and this group is considered to be the biggest user of the co-operative brands. The co-op groups used the Co-operative brands in almost 4,500 outlets throughout the country.

Background

The company has the business of super markets. Co-op has been running under the co-operative group. The company has its outlets in almost 4,500 regions of the country. The Co-op supermarket is considered to be among the largest supermarkets in UK. Co-Op has been derived from the word Co-operative Food, and this brand has been originated from the chain of small shops and convenience store businesses in UK consumer environment.

Main Aim Report

The primary purpose of this study is to analyze the current position of the Co-Op and evaluate the internal and external environment of the company. Moreover, the study also recommends some of the recommendations in relation to the strategic management of the Co-Op.

History Strategic Management

As strategic management refers to study that deals with the development, planning and implementation of content, objectives and guidelines from organizations concerned. The time horizons in strategic management include two to five years, with no strategically equivalent to the longer term, strategic plans, but most have a longer-term time horizon (Lovelock 2001, pp. 65). Due to the strong overlap of the subject with questions of product policy of marketing and the importance to the stakeholders of the company's strategic management corresponds strongly with the concept of corporate ...