STRATEGIC MANAGEMENT

Strategic Management

[Name of the Institute]

Introduction3

Internal Factors4

Strengths5

Weaknesses6

External Factors8

Political Factors9

Environmental Factors9

Social Factors10

Technological Factors10

Economic Factors10

Legal Factors11

Competition11

Conclusion12

References14

Strategic Management

Introduction

Coca Cola is recognized as the world's best brand, which is available all over the world. It is a globally operating company, which is considered as one of the largest manufacturers, distributors and marketers dealing in the beverage industry. Coca Cola Company has a mission to refresh the world, body and mind of people. They achieve this mission through their products, which are developed to fulfil the need of customers. They create value and believe in creativity and innovation, which is reflected through their products and services. Coca Cola is a well-known company and people all around the world know about it. Headquarter of Coca Cola is in Atlanta, and the company is operating since more than 126 years. In 1886, the company was formed, and since then it is serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in the international market (http://us.coca-cola.com/).

Operating in the global markets, Coca Cola has developed millions of loyal customers. It is the largest beverage company of the world, which has achieved success because of its continuous efforts and innovation (Dowling, 1997, pp. 71-82). The success of the company mainly lays on four main factors, which include quality, global availability, on-going innovation and unique marketing techniques. These factors have helped Coca Cola Company in achieving tremendous success, growth and development of the company. Today, Coca Cola is one of the best brands of the world, which has captured huge number of shares in the beverage industry.

Cola is based on its innovation and product development strategies, which is helping the company in growing and developing internationally. Innovation is necessary for retaining the position of the company in the market as well as to move ahead in the industry. Innovation helps in the growth and development of the company, and helps the firm in capturing more market of consumers. In the view of a firm's perspective, successful innovation can lead to meet the unmet needs of customers, and meet the existing needs in a better way (Collis and Montgomery, 1995, 118-128). Throughout these many years, Coca Cola has brought different changes in its products and has been able to bring innovation. With the passage of time different associated brands came into being, and it is expected that in the coming years, Coca Cola will expand and grow more. Coca Cola has many loyal customers all over the world, and it has achieved this through its continuous development and innovation (Dowling, 1997, pp. 71-82).

This report presents an analysis of internal and external factors that have an impact on the operations of Coca Cola in UK. The analysis is conducted using different tools and techniques including SWOT analysis and PESTEL analysis. These tools have helped in analysing the factors that have an ...