Strategic Management

Strategic Management

[NCC Education ID Number]

[Name of the Centre]

Introduction1

Internal Factors2

Mission2

Vision3

Products of Coca Cola3

SWOT Analysis6

Porter's Five Force Analysis7

External Factors8

Opportunities8

Threats8

PEST Analysis9

Conclusion10

Bibliography11

Strategic Management

Introduction

The main purpose of this report provide a strategic analysis of Coca Cola, Inc. Strategic management evaluates the steps taken by the higher management of the company for the stakeholders, by engaging all resources and performance of internal factors with the features of the external environment (Nag et al. 2007, pp.935-955). This report will cover the competitive analysis, SWOT and PESTEL Analysis of Coca-Cola Company. A competitive analysis in strategic management is described as evaluating strengths and weaknesses of active and future competitors. This analysis helps in deciding the nature of commendable marketing strategy that can be either an offensive or a defensive strategy, which would be formulated while keeping in mind the existing opportunities and threats. Conducting a competitive analysis helps in supporting efficient and effective strategy formulation, implementation, monitoring and adjustment (Fleisher & Bensoussan 2003, p.11). Depending on the size of the company and responsiveness to changes, different strategies can be used. Without a situational analysis, self evaluation, and competitive analysis, a corporate strategy cannot be formed. This report will cover the internal and external factors for competitive analysis. It is seen that many companies do not have a strategy management division. Therefore, many enterprises operate in “informal mediums, narrow span of control and command over the information of the competitors”. Hence, traditional environmental monitoring puts firms at a risk of harsh competitive positions because of the bigger fishes and lack of competitive analysis (Fleisher & Bensoussan 2003, pp.32-35).

This report will show the competitive analysis of Coca Cola Company “gathering, analyzing, and applying information about products, competitors, suppliers, regulators, partners, and customers for the short- and long-term planning needs of an organization” (Kahaner 1997, pp.247-250). There are five phases of a competitive analysis: (1) Organizing and planning (2) Gathering data; (3) Evaluation of Data; (4) Execution; and (5) Follow up. This will further be discussed in the later sections of the report. The company has been there for a century and they are moving towards producing their own water, and raw materials which are required in the production of Coca Cola.

The company is investing in research and development to expand its products. Coca Cola focuses on its culture, employees and production methods to retain its throne in the beverage industry. The company is making natural drinks with low calorie per serving. It plans to clearly state the energy/calories per drink on all of its packaging globally.

Internal Factors

An overview of the Coca Cola Company, known world wide for its unique flavour which was originated from U.S.A. Atlanta on 8th May, 1886 by a pharmacists through experimentation. A sample model of syrup was formulated at Eagle Drug and Chemical Company, by John Pemberton, who was inspired by coca wine (Chitwood, T. 2011, p.n.d.). He was fond of the superior success of “Vin Mariani”, a French Coca Wine. Coca Cola manufactures markets and distributes its non alcoholic beverages, syrups and water all over ...