Strategic Information System Gucci

IKM assignment



Table of Contents

Strategic Information Needs of Gucci2

Strategic Information Systems Planning2

E-Business Planning2

Knowledge Management2

Customer relationship management2

Conclusion2

References2

Introduction to Gucci

The house of Gucci simply known as Gucci, it is Italian leather goods and fashion brand and part of Gucci Group, which is the subsidiary of French company PPR, who owns 68% Gucci shares (www.tkanton.com). Gucci was founded by Guccio Gucci in Florence in 1921. Onwards from establishment era to up till now Gucci had achieved wonderful success and continued its endeavors in establishing itself as a leading player in the luxury goods market (www.forbes.com)

Strategic Information Needs of Gucci

When the company wants to step in new market sector/industry or wanted to launch new products and services, it needs intensive information about market growth potential, current products in market, competitor's weaknesses and strength, percent of market captured by competitors, production resources, marketing and financial requirements for success in the industry and strategic tendencies of competitors etc, all this information is called strategic information (Robert E.S et al, 2006). Thus, strategic decision needs strategic information (Tan and Theodorou, 2009).

According to Crawshaw (1992), all companies need some combinations of information as illustrated in below figure

Figure 1

Gucci group, after acquisition of recent brands Sergios Rossi, Yves Saint Laurent, Bottega Venta, Boucheron, Bedat and Balenciaga made the company giant in size, but it needs more vast control and proper decisions towards stability and growth of the entire organization. Company needs strategic information system which integrates all entities and provides sufficient internal and external information for strategic decision making.

Strategic information requirement define what information an enterprise needs to operate and manage its business, like understand the business issues, analyze problems, analyze trend and relationship, discover business opportunities, plan for the future etc (Rajaraman, 2000). The top management and executives, who are responsible for keeping the company in the competitive environment, require information to take appropriate decisions. Information is required in order to set objectives, formulate business strategies, establish goals and monitor the trend and outcome (Sahaf, 2008).

Figure 2

Given below are the some fictional examples of Gucci business objectives and that need the strategic information

Grow the overall customer base by 20% in next 5 years.

Gain 15% market share in the international market of luxury goods

Retain and grow the present portfolio of customers in new markets

Introduction of 5 more products in 2 years globally

Increase sales by 10% in India and China

Centralize customer services department of whole Europe.

To make decisions on above examples, company's management needs variety of information for different purposes such as, to get detailed knowledge of their business operations, monitor and review the KPI's and evaluate how they correlate or affect one another, comparing of company's actual performance with target set and is it capable enough to give competition in the business world, keep track and control of how business factors changes over the time (Sahaf, 2008). Managers and Executives of any organization need to focus on different aspects, like customers demands, desires and their preferences, marketing and average turnover, emerging technologies, different quality ...