GUCCI

Strategic Information Analysis of GUCCI



Table of Contents

Introduction0

Strategic Information System of Gucci0

Critical analysis of Gucci3

E-Business Activities of Gucci4

Knowledge Management of Gucci5

Customer Relation Management of Gucci6

Conclusion7

References9

Strategic Information Analysis of GUCCI

Introduction

The house of Gucci is normally known as Gucci. It is an Italian brand for leather goods. It is the part of Gucci group. Gucci group is a French company; Guccio Gucci established it in 1921. Gucci is among the top 100 brands of the world and it is on 41st position according to the Business week of 2009. In Italian brands, Gucci is the biggest selling brand. It has 278 stores around the world until 2009. They also wholesale their products through big departments and franchises (Gucci.com)

Guccio Gucci while working in exclusive hotel got impressed by the luxurious bags, which were bought by urbane guests. When he returned to his birthplace Florence, he established shop of leather goods and classic style in 1920. Gucci organized the working method on the industrialized method for production but at the same time, he maintained the traditional method for production (Gucci.com)

In the starting years skilled labors where hired for Florentine leather crafts but with the passage of time production was done through industrialized methods. As the years passed, Gucci expanded into Milan and Rome and many more stores were opened in Florence. They also bought handbags, loafer and shoes into their product lines. In 1953, offices of Gucci were opened in New York (Gucci.com)

In 1980s, Gucci was facing disaster due to their family disputes. In 1988, Gucci was sold to Investor Corporation. In 1989, company brought Dawn Mello for designing ready to wear to bring back the reputation of the brand. In 1997, Gucci was having 76 stores in the world in which license agreement was also included (Gucci.com)

Strategic Information System of Gucci

Strategic information systems are those systems, which help companies to implement their business strategies. Information systems provide information service resources, which are applied in strategic business opportunities to have a good impact on the business operations and products of the organization.

Now a day's information systems are considered as supporting activities for the business. Gucci use information systems to bring efficiency, control and effectiveness in the business operations to increase the profitability of the business. Information systems provide information to the management of Gucci through which they take reliable decisions and make plans for future. Strategic information system is considered as significant part of the business because they have a huge impact on the profitability and growth of the business. Information systems give directions to Gucci for new markets and give opportunities to the business to get competitive advantage over their competitors (Bianchino, et al. 1987).

Gucci use information system in three ways that are; operational systems, strategic systems and financial systems. Gucci mostly use financial systems and operational systems because they often create strategic system for the company. In financial systems basic computerization works are done like accounting, financing and budgeting. The operational systems help the organization in controlling the details of the ...