STRATEGIC INFORMATION ANALYSIS

Strategic Information Analysis

Name of the Writer

Name of the Institution

Table of Contents

Introduction3

Discussion4

Strategic Information Needs of the Organisation6

Strategic Information Systems and E-Business Planning Activities6

Knowledge Management and Customer Relationship Management Activities8

The iPad in Shop8

Conclusion9

References11

Strategic Information Analysis

Introduction

In this paper, we will discuss the strategies of information system in Gucci. Gucci is an Italian fashion house of luxury goods. It was founded by Guccio Gucci in 1921 in Florence. In 2006, Gucci had turnover of € 7.6 billion in the world, while it became the second best selling fashion house after Louis Vuitton. It is still one of the most famous fashion brands in Italy and one of the most famous and important in the world, with approximately 300 stores officially open worldwide.

In this paper, we will have a discussion on the information technology management at the world's famous fashion company, Gucci. At the moment, information systems and technologies are rapidly growing up and what once seemed a fantasy now ceases to reality. Information technology is targeted organised set of information processes with the use of computer technology, providing high-speed data, a quick search of information dispersal data, and the access to information regardless of their location.

In this new era of business, where has to the part of the global village to survive in the world, the companies are facing great challenges in which the most highlighted one is the adoption and implementation of a successful and effective information system. As the world is becoming fast, and the way of doing businesses is also becoming quick and fast, companies really need to make their business functions automated and efficient to acquire greater productivity in a less time. The only way of improvising the business functions to make them efficient is to adopt an effective information technology or a system. The most famous one for this purpose is ERP systems which are being used by a number of companies around the world. As Gucci is also considered one of the famous and largest fashion brands of the world, it also has some information systems implemented in its business functions. In this paper, we have to see if the company needs to change its information technology strategy to make the company more competitive in the market. To go ahead with the discussion, we first have to analyse the importance of information technology in business functions in detail.

In today's world of business, information technology has been introduced and developed in many companies, organisations and various government bodies. The concept of the information technology is also developed in academic institutions, factories, and so on. The concept of information technology in the legislature is provided for automation of the process as well as the analysis of work in a business. It is also useful for establishing communication between a numbers of authorities with the local population in society.

In other words, the information technology is a combination of methods, processes, software and hardware, integrated into the process chain, providing performance of information processes in order to increase ...