STRATEGIC INFORMATION ANALYSIS

Strategic Information Analysis: Gucci

Table of Contents

Introduction3

Company Information: Gucci3

Information System: Startegic Approach 5

E -Business Activities6

Knowledge management of Gucci8

CRM of Gucci9

Conclusion10

References12

Strategic Information Analysis: Gucci

Introduction

A company is not a machine, but a living organism, and its blood is the information. In this globalized world, information has become an enabler and agent of new competitiveness or enterprises of today. Every day there is much information available to organizations and, increasingly, much of this information is digitized and accessible via the Web. The volume of information available to us is continually growing, and every day becomes more complex locate those sources of information of interest, and distinguish between information that our relevant and safe environment from which it is not. Information is the raw material, collected by modern businesses today in order to attain certain objectives such as growth, innovation and competitive differentiation (Doherty, 1999, 263). The management of the resource "information" is therefore essential for the company's success. In globalized world, companies can no longer rely solely on financial performance measures. Thus, they need modern and flexible instruments, approaches and strategies for the implementation of their own information strategy. To make the right decisions and gain competitive companies need to be drowned in information and access to relevant information and strategic, easily, quickly and remotely which can be an experience with the planning, implementation and monitoring of strategic information system within the organization.

Moreover, if companies want to maintain or improve their competitiveness in today's markets, it is essential to be able to acquire professionalized systems and advanced information management, enabling advanced and systematic treatment of it, and become a strategic element for the organization. It is critical that firms undertake efficient management of information, so as to be able to locate relevant information in their environment and transform it into knowledge with strategic value (Newkirk, 2006, 481). Thus in this paper I am going to analyze strategic information system of Gucci by assessing strategic information needs, appraising e-business planning activities and strategic information systems, and appraising customer relationship and knowledge management activities of Gucci.

Company Information: Gucci

Gucci is one of the most famous and recognizable brands of clothing, leather goods and fashionable accessories. Along with the products of Ralph Lauren, Cartier, Karl Lagerfeld, and Alfred Dunhill today Gucci is a symbol of prestige, luxury and success. Corporate label of GG in the retail network was first used by Gucci, making it a symbol of wealth, power and luxury. The company was founded in 1921 by Gucci saddle and has quickly established itself in the fashion world. Gucci opened his first boutique in Rome in 1938. Since that time, it designed for many good brands. In the year 1947 designed bamboo bag, this to this day is one of the most characteristic products. After the death of Gucci, one of his children - son, Aldo expanded the range of opened boutiques in London, Paris and New York. In 1960 created additional stores in Hong Kong and ...