Strategic Dissection

Strategic Dissection

Introduction

Krispy Kreme refers to the chain of doughnut store worldwide established by Vernon Rudolph. This business was established in 1937 in North Carolina and soon became an internationally recognized organization. It sells doughnuts while its trademark is the glazed doughnut.

Krispy Kreme has its brand of stores around different locations and is also stored in supermarkets, gas stations, grocery stores and other places across the United States. Krispy Kreme products are manufactured and sold in other parts of the world such as Canada, Japan, Philippines and the United Kingdom.

Discussion

Despite the recession having plagued the American economy, Krispy Kreme ...