STRATEGIC BUSINESS ANALYSIS

Strategic Business Analysis

Table of Content

Introduction1

Task 011

Aims and Scope1

Background Information of the Organization2

Task 023

External Drivers IT3

External Environmental Analysis5

SWOT Analysis5

Strength5

Weaknesses6

Opportunity8

Threats9

PEST Analysis10

Political10

Economic11

Social11

Technological12

Competitive Advantages12

Task 0313

Consequence Analysis13

Task 0415

External And Internal Environment15

Discussion17

Conclusion20

References22

Introduction

BT is a provider of communications answers and services functioning in 170 countries. Our primary undertakings encompass networked IT services, localized, nationwide and worldwide telecommunications services, and higher-value company and internet goods and services. BT comprises principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

BT is the premier telecommunication business in Europe. As the data and telecommunication obligations of persons rises, British Telecommunication (BT) has a premier corresponding development in the dimensions and number of data processed. Therefore, the authentic investigates on BT are needed for such an significant and strategic company. (Adelman, Moss 2000 12)

Task 01

Aims and Scope

In that allotment, it may pursued the Systems Design approach which encompasses investigating the constituents of the scheme, brainstorming the options to advance the methods and implementation of the favoured solution. First of all, they offered some data on the annals of British Telecom contemplating the increasing method of BT. Then, they recognised and analysed its key components in the expansion of BT into about five distinct enterprises BT Retail, BT Wholesale, BT Global, BT Openworld, BT Exact, and how The Group has re-focused its centre undertakings on voice and facts and numbers customers. After that, the objective declaration of clientele aim and very good service pledge, key enterprise methods as to how BT functions and a STEEP investigation as to how BT is influenced from external natural environment took part.

Thereafter, a SWOT investigation was undertook to display the state of BT in enterprise as an emblem and its possibilities in new expertise and markets in compare to the declined capacity of repaired calls and another difficulty to determination the gigantic allowance of debts. Finally, the critical achievement components for BT and schemes to come to the business goals were analysed and founded on that they suggested a exact data scheme to support each of the grade of the administration method entitled as "Marketing Information System", which is a kind of Decision Support System upon data obligations of British Telecommunications. (BT annual report, 2007)

Background Information of the Organization

British Telecom's (BT) biggest ever capital expenditure task is underway. The fixed-line operator is restoring its public swapped phone mesh (PSTN) with the next lifetime 21st Century IP-Network (21CN).

BT's present mesh encompasses 15,000 centre fibre twisted cords, which consign high bandwidth services to UK businesses. It designs to integrate these into 21CN. To do that it required better value data about these assets. (www.btplc.com)

It was a foremost logistics and administration challenge. BT chosen Logica for a proof-of-concept task and subsequently inquired it to apply its approach nationwide. Logica organises the whole events and co-ordinates subcontractors in the area and offshore programs firms. Logica's proactive approach has assisted BT to bypass pointless costs. For example, less than 10% of the twisted cords have had to be bodily followed to recognise ...