STRATEGIC BUSINESS

Strategic Business

Strategic Business

Introduction

The Cheesecake Factory Incorporated is in the “Restaurant Industry.” It started in the 1940s in the home of Oscar and Evelyn Overton. The business was so successful that in 1971, they moved the cheesecake business to Los Angeles and named it “The Cheesecake Factory”. In 1978, their son David founded The Cheesecake Factory restaurant in Beverly Hills and 30 years later you can find their restaurant in towns and cities all over the United States with new businesses opening all the time.

They do not offer franchise or joint venture opportunities and have no plans to do so in the future. They own and manage all of the full-service Cheesecake Factory restaurants and presently do not have plans for international expansion. (www.thecheesecakefactory.com, About us)

The Cheesecake manufacturer functions restaurants in the US. The company functions 139 upscale casual dining bistros under “The Cheesecake manufacturer” brand. Additionally, the company functions 13 restaurants under the brand “Grand Lux café” which focuses on American and worldwide cuisine. It furthermore functions a bistro inside the DisneyQuest family entertainment center in Orlando, Florida. The business primarily operates in the US. It is headquartered in Calabasas Hills, California and uses 32,300 people. The business noted revenues of $1,511.6 million in the financial year (FY) completed January 2008, an boost of 14.9% over 2007. The functioning profit of the company was $110.8 million in FY2008, an boost of 3.7% over 2007. The snare profit was $74 million in FY2008, a decrease of 9% over 2007.

Implication of dream and Mission

We have inherited a tradition of excellence that began in 1972 with our founders, Oscar and Evelyn Overton. Their standards formed the cornerstones of our heritage and continue to define the feature and nature of our Company today.

These standards direct our behavior, join us simultaneously, and provide a framework for making conclusions - characterising for us the right techniques of action. We set our objectives, formulate our schemes, and judge our results reliable with these values.

Although our Company functions in an ever-changing natural natural environment, our values stay constant. They do not move with time or circumstance, waver under force or out of convenience. We should pursue and reinforce them in all localities of our enterprise, regardless of place or title.

Dedication to these values will endow us to rendezvous the every day obligation we have to preserve and enhance The Cheesecake Factory title and all that it represents. Defending and upholding these convictions will assurance a extending legacy of excellence for future generations of employees members, visitors, and shareholders.

Passion fuels our commitment to the endless quest for excellence. This passion should permeate all through our Company. We should believe creatively, embrace change and relentlessly advance upon past accomplishments. We should augment our knowledge, discover from our errors and hard-hitting pursue new concepts and innovations. Though we may be better today than we were yesterday, we are not as good as we must be-come. Our passion drives us to persevere - to rendezvous all challenges with eagerness ...