Strategic Analysis of Listed Company- Toyota Motors

Table of Contents

Introduction1

Discussions1

Strategic Profile and Strategic Opportunities and Threats2

Toyota Motors- Company Profile2

Automobiles Industry Overview2

Challenges that are faced by the Company3

Opportunities4

Threats5

Analysis of the Environment6

External Analysis6

Porter's Five Forces Model8

Internal Analysis10

Strategy Formulation of Toyota12

Strategy Implementation14

Toyota's Strategy14

Toyota is an Excellent Employer15

Cost- Benefit Analysis16

Marketing Plan (4 Ps)16

Conclusions17

References19

Strategic Analysis of Listed Company- Toyota Motors

Introduction

In the era of 21st century where there has been development in the technology and globalization, the businesses have got fierce competitions in the international markets and need the effective strategies to maintain their survival and value in the market. Eventually, the role of the government has increased too. The success of any nation depends on the proper balance between the privately owned enterprises and the government corporations. The expansions of businesses due to globalization have increased responsibility of the state in order to provide the basic necessities of living to its citizens. Such a concept has given the idea for the establishment of public corporations. Thus, the following essay is analyzing one of the listed companies of United States that is Toyota Motors and its strategic analysis.

Discussions

Strategic analysis ("portfolio analysis") is a key element of strategic planning. Strategic analysis serves as a strategic management tool, with which the company's management identifies and evaluates its operations to invest in the most profitable and promising its direction. The main method is to build a portfolio analysis of two-dimensional matrices. With the help of these matrices is a comparison of production, units, processes, products on the relevant criteria. It plays the vital role in the prosperity of the business. Let's discuss the strategic analysis of Toyota Motors.

Strategic Profile and Strategic Opportunities and Threats

Toyota Motors- Company Profile

The history of the company can be considered Toyota in 1933, when the company Toyoda Automatic Loom Works, which had not originally related to cars and engaged in the textile industry, opened the car department. It was opened by the eldest son of the owner of Sakichi Toyoda (Sakichi Toyoda) Kiichiro Toyoda (Kiichiro Toyoda), and subsequently led to the Toyota car brand world fame. Initial capital for the development of the first cars was the money raised in the sale of patent rights for the English company spinning Platt Brothers.

One of the highlights of the 80's can be considered as the emergence of such brands as Lexus - division Toyota, created to market high-end cars. Before that, Japan was associated with small, fuel efficient, affordable cars and democratic, with the advent of a Lexus luxury sector expensive cars changed. Just one year after the founding of Lexus, 1989 were presented and on sale models such as the Lexus LS400 and Lexus ES250.

Automobiles Industry Overview

The automotive industry is a saturated industry for years by a continuous consolidation process in union. The 15 largest companies now produce about 80 percent of all cars, while 80 before Hundreds of years ago, automakers were. Industry experts expect more in the future Concentration processes. Despite this development, Toyota has still its independence preserved and is grown mostly on ...