Strategic Analysis

Barnes & Nobel, recruited in NYSE as BKS, is a well established bookseller that presents get access to books, melodies (CD/DVD), playthings, bulletins etc. It functions in two segments, retailing and college (stores). The major enterprise is dealing books (hardcover and paperback). It furthermore has a large number of clients on its internet website that goal mostly the junior generation.

 

Strengths

• It has a powerful occurrence considering its products.

• Included in Fortune 500 register of companies.

• Product line includes: books, melodies, videos etc.

• Globally identified as the biggest book retailer.

• Strives for incorporating such a natural environment that conceives an attachment with its customers.

• It has furthermore established itself as an e-retailer (9% of its sales takes location through internet, 89% sales on stores)

• It is the market foremost in book retailing with over 1,357 stores worldwide, with roughly 637 stores on college campuses. (May1, 2010)

• It has powerful emblem equity, and partnering with Starbucks who have cafes in these stores attracts many of customers.

• Uses multiple passages for merchandise circulation, online as well as stores that cover a large network.

• Asset Leverage is yet another benefit that Barnes and Nobel incur.

• Effective connection through their stores by putting distinct kiosks and boards.

• Research and development is very high considering the company.

• Innovation considering new technology.

• Customer commitment that is incorporated with the emblem itself.

• It is step-by-step increasing online due to the way the new lifetime is changing.

• Management group has a powerful sense of main heading and clientele feedback.

• Financial place is very strong.

• Also boasts e-books.

• Large inventory and circulation center that support present operation.

• Nook, a new electrical devices merchandise presented by the business that stores more than a million books, with astonishing characteristics like Wi-Fi. Even Newspapers can be read from this merchandise with its high tenacity display.

 

Weaknesses

• Majority of the stores are established in the US, which displays a powerful dependence on the US market.

• Recently the business needs in performance.

• Depends on a couple of specific suppliers.

 

Opportunities

• They should penetrate on a blend of producing such a natural environment in stores that aim on trading books, melodies, videos, coffee and furthermore they should indulge more in announcing books.

• Electronic business is increasing and B&N should make use of the internet to cover more domains that would diversify the risk component adhered to the US market.

 

• Consumer expending is possibly increasing.

• It can start acquisitions in new markets if not established (financially strong).

• Takeovers and junction projects of lesser yet important businesses that have good emblem equity.

 

Threats

• Public libraries and businesses for example Amazon.com are genuine risks to the company.

• Competition in both retailing book stores as well as online is getting tougher.

• Piracy and illicit downloading and exact duplicate of hard books in distinct markets is defecting the share of the business largely.

• Product substitution (books are being exchanged for ebooks).

 

Marketing Plan for Barnes & Nobel

Marketing Plan for Barnes & Nobel Inc. has been thriving as the quintessential e-retailer and a multibillion-dollar business ...