STRATEGIC ANALYSIS

Strategic Analysis

Strategic Analysis

Introduction

Strategic Analysis is interpreted as the progression to conduct research on the environment in which any business tends to operate. The research also stretches itself to the organization and allows the organization to further dig into itself. This is done primarily to craft a strategy upon which the foundation can be laid in order to turn a business into a success. Strategic analysis allows the organization to identify the influencing factors within the environment of its operation. The environment can be both internal and external in nature along with the key players. Strategic Analysis is done primarily to increase the efficient and the effectiveness of the organization by identifying the key issues and addressing them (Andrea, 2011, p.111). Nokia is a world leader in the mobile market, based in Helsinki. It is a leading brand in some areas and is growing every day. Vision of a world where everything is connected can contribute to sustainable development. The company operates worldwide to a diverse population. Since Nokia tends to cater to a wide array of consumer base thus, the consumer behaviour is bound to be different (Andrea 2011, p.98). In today's world where the competition has strengthened to new heights Nokia also faces several challenges in order to compete in the market.

However, in the context of this paper we intend to shed light on NOKIA so that the critical factors in this regard can be identified. This will help us to identify the key issues in the context of the Nokia. The issues when stands to be identified allow the organization to allocate the resources appropriately and in a way which will increase its productivity. Strategic analysis not only allows the productivity to be increased, but it also allows the organization to widen the scale of profit maximization. The fact needs to be kept in mind that Nokia is identified as a key player in the European market. The firm tends to stand on a strong footing when it comes to apparel Industry. However, the fact cannot be ignored that the evolution of technology has also helped the consumers to evolve greatly. This also elevates the need to outplay the competitors in order to maintain the competitive edge in the market and more importantly hold onto the position it has acquitted over a period of time. Nokia as of today stands to operate in 130 countries worldwide inculcating almost 250 operators in its fold, also signifying the diverse cultures into its fold.

However, the number tends to rise by each passing day. Nokia injects a lot confidence to its employees, the high level of education and lifelong learning is prerequisites for complex research and criticism. Further research is actively encouraged and rewarded (Robert 2005, p.331). The speed at which the world is evolving, it would not be wrong to state that companies are taking the initiatives in order to predict the future and, therefore, adopt the strategies in order to meet the needs of the ...