STRATEGIC ANALYSIS

Strategic Analysis

Strategic Analysis

Introduction

Jaguar Cars is a manufacturer of automobile, founded in 1922 as "Swallow Sidecar Company" by William Lyons, it was renamed Jaguar Cars after World War II by the unfortunate connotations of the initials, The company now belongs to the industrial and automotive Indian Tata Motors. Jaguar is known for its luxury saloons and sports cars, market segments where it has been since the 1930's. The company was independent until it became part of the national company British Motor Corporation in 1966. It surfaced in 1984 as a separate company in the stock market, one of the many privatizations of the Thatcher government only to become part of Ford in 1989-1990(Allen, 1984). In 1999 it became part of the new Premier Automotive Group of Ford to Aston Martin, Volvo and Lincoln. Land Rover was added to the group in 2000 after being sold by BMW. In July 2006, Jaguar passed Ford in car sales in 2007 became the first car manufacturer in the world overtaking General Motors, and there is speculation that this year 2008 there will be a production and sales of approximately 9.8 million vehicles, along with increased sales (Liebeskind, 1996).

Jaguar is the leader in the automotive industry featuring a box of eight-speed automatic transmission guide, real time traffic routing with dynamic reallocation and a four-zone climate control with infrared technology in some of their models.

Mission

Our mission at Jaguar, since the company was founded by Sir William Lyons in 1922, has been to ``Create and build beautiful fast cars, Cars that bring the enjoyment and exhilaration of driving to life.''

Vision

Our vision is to celebrate 75 years of Jaguar design, besides being a clear statement of the brand vision on the direction and future of the automotive industry. Our vision is long term, since the relationship with our customers does not end with the sale of a car, just at that moment is when it starts.

Objectives

The aim of Jaguar Motor is to produce not only the most innovative Jaguar but the most beautiful of all time, a Jaguar that hints at the exciting evolution of the award-winning design of the brand while paying homage to some of the most admired cars. Advanced design features such as an innovative propulsion system and active aerodynamics have led to conceive a sleek body lines has remained stable at very high speeds.

Jaguar Company introduced the concept supercar on electricity with the extended-range, and the belief in a bright and green future (Khanna, 1995). C-X75 was designed in honor of the 75-year anniversary mark Jaguar, but that, according to Mike O'Driscoll Managing Director of Jaguar Cars, and more "innovative pilot model, which embodies the technology of the future" is guarantee that the glory of our engineering does not fade even 75 years or even longer

Pest analysis

It is important to define the mission of the company in order to generate value for the customer, society and the economy. This key step is to direct the organization towards a common ...