Strategic Alliance

Strategic Alliance

Introduction

An alliance is a bond of two or more associations who share a mutual benefit among themselves. They have an affinity in qualities and interest although keeping their unique identity and control aside they make a joint venture between them. Strategically it is an agreement between two firms who agree upon a set of objectives mutually decided among them. Remaining as separate identities and providing benefits to all of the parties in the supply chain (Das, K. T., 2010).

Discussion

U.S.-Japan had an alliance in the semiconductor industry in the late 1992's for the invention of Bell Laboratories in 1947 (Offenbacher, ...