Steve jobs



Abstract

Steve Jobs is a difficult man to be indifferent about. People love him or hate him, and often that depends on the kind of relationship one has with him. As Apple's spokesman, he is a superstar; adored by his constituents, they hang on every word during his flawless and dynamic keynotes, and they analyze every letter published looking for hidden meaning. As a boss, he is critical, demanding, driving, and surprisingly inspirational. As a businessman, he is cold and cunning. His tactics are merciless and his business sense is impeccable. In all areas, he is never hesitant to speak what is on his mind. Steve jobs

Introduction

Steven Paul Jobs, known simply as Steve Jobs ( San Francisco , 24 February 1955 - Palo Alto , 5 October 2011 ), was a businessman , computer inventor, and Co-founder of Apple Inc. , he was CEO until August 24, 2011, when he resigned for health reasons (assuming the post of Chairman of the Board of Directors). He also founded the company NeXT Computer . He was also CEO of Pixar Animation Studios' first acquisition by the Walt Disney Company , which was also a member of the board of directors as well as majority shareholder. It is known for having introduced the general public the first personal computer with the mouse ( Apple Lisa ) and successful products such as Macintosh , iMac , iPod , iPhone and iPad . He was among the first to grasp the potential of the mouse and of the ' interface icons present on the Xerox Star creating the Macintosh. Jobs was ranked first among the 25 most powerful businessmen for 2007 by Fortune and Person of the Year 2010 by the Financial Times (Fortune, 2010). He builds the best conditions for your organization forward, always giving the example, and implementing projects from start to finish. He knows how to interpret what happens inside and outside the company, and manages, through his entrepreneurial vision and management skills, become him and his company more competitive in the market. Steven Paul Jobs, better known as Steve Jobs was one of the founders of the corporation Apple, Next, Pixar, and a key figure in the global computer industry, people, largely determined the course of its development (Judge, Bono, 2002).

Discussion

To determine the charisma of Steve Jobs and its impact on the development of the original Macintosh project, his counterpart at Apple Computer Bud Tribble in 1981 invented the phrase "reality distortion field» (Reality Distortion Field, «PIR"). Later this term was used to determine the perception of his key speeches browsers and fans of the company. According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, audacity, perseverance, pathetic, self-confidence. In general, PIR distort the audience's sense of proportion and proportionality (Judge,Bono,2002). Little progress is being touted as a breakthrough. Any errors ignored or portrayed as unimportant. To overcome the difficulties considerably exaggerated. Certain opinions, ideas and determination can change dramatically in the ...