Statement of Purpose

Statement of Purpose

In the modern world, communication through the mass media considered to be the core ingredient of the society. I must began the paper with W. H. Auden statement for the mass media, he state ““What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish (Goodreads, 2012).”In today's world it is difficult not to notice how the media have an enormous impact on all areas of social life. These are the essential ingredient. Every day, after watching television, reading newspapers, listen to the radio, but this is only part of the mass media of communication between human beings. It is done not only by the already mentioned media as television, radio or newspaper, but also through posters, billboards, movies and books. Mass communication manifests itself at many levels of social organization and is part of many social processes. However, media is a product of society, in essence bring the ideal of service to the public, to serve the common good, and should be guided by the social interest. In practice, this refers to the perception of the public media, especially not as an ordinary, standard commercial enterprise, but they contribute to political and cultural society (Fourie, 2008). Media by bringing its public mission awaiting legal and economic privileges. 

My experiences in the field of communication develop my interest and desire to be a part of communication management family because as I was growing up in my student life, I started seeking and taking the responsibility and getting involved in the professional field of communication. One thing I want to mention here that these experiences basically lead me towards the graduate degree in communication management at USC Annenberg. My professional experience in the communication industry relatively huge as currently I am working with the radio broadcast industry since December 2011 between Beijing and United States, the core responsibility on the job is to highlight and introduce attractive articles for the Chinese readers. While collecting the attractive piece of work, I already wrote articles regarding Bottega Ristorante's Chef Michael Chiarello-Gourment; Dieppa Restrepo-Fashion; Ski in Lake Tahoe-Travel. Similarly, I performed administrative tasks as well, for instance, I am responsible for inviting different digital designers, photographers as a free lancer. With all these tasks, another core ingredient of the communication management is to socialize, the management of the radio channel involved me in contacting with the brand PR and gathering sponsorship. This indicates that the radio channel management trusted me over the communication matters and these crucial positions lead me towards a professional degree in communication management.

The main essence and ingredient of this internship program is that it enhancing my communication skills because meeting different people from different walk of lives basically helping in fostering my skills. To be a professional in the corporate industry, one should have the influential communication skills, so that people take you seriously (Dwoning, 2004). Beside the radio internship, I have ...