STARBUCKS

Marketing Principles



Marketing Principles

Introduction

Starbucks was established in year 1971 by three entrepreneurs at Seattle. In the beginning starbucks was used to offer bean coffee in a store. Till year 1982 business was growing rapidly and they had 5 stores offering new products like; roasting facilities, wholesale business for local restaurants and coffee beans. Before starbucks there where coffee shops and starbucks also opened its first store as retail shop. Starbucks aim was to educate people about coffee, its smell and etc. their aim was not only to sell coffee because coffee was already use to sold since 1960's.

In the starting ...