Starbucks

Starbucks

Starbucks and Current MacroeconomicsThe significane of economic indicators to the strategic planning process in any business is the ability to benchmark economic environments that add to enhance revenue percentage, business increase and market size. Because coffee consumption is habitual, the demand for coffee is inelastic. A slight increase in the price of a cup of Starbuck's coffee will not have any serious damaging effect on its demand therefore, significant growth is forecast in Starbucks in spite of increasing prices (Parkercenter, 2006). The increase in productivity due to significant technological progress also is expected to boost Starbuck's performance. They continue to reengineer and extend the business with imaginative new ready-to-drink beverages and expanded packaged coffee offerings (Starbucks, 2008).The goal is build the most well known and demanding coffee in the globe and starbucks indeed has been successful for last many years because of its market share and prime location. It has various agreements and contracts with many retailers, hotels airlines to increase its own recognition. It uses license strategy to maintain quality and high standards in its operations. It is also honored as the place where people would love to chat and relax. They have the best online programs and customers from their homes select various types of coffee from their homes. It has excellent compensation and benefit management and employees are considered as the major stakeholders

Strengths

The leader in the coffee market is starbucks.

It has near about 16635 coffee stores in the world out of which 11068 is in USA.

The Starbucks' customer are hihgly satisfied with quality of products and tastes.

The store enjoys high brand equity.

It is currently operating in more than 40 countries.

It has more than 13000 employees all over the world.

The company is finncially very strong despite the financial collaspe.

The compnay is still in the phase of expansion. Only in ...