STARBUCK

Starbuck

Starbuck

What has the impact of Starbuck's aggressive growth on small, independent coffee shops?

Some of the procedures Starbucks have utilized to elaborate and sustain their superior market place, encompassing buying out competitors' leases, intentionally functioning at a decrease, and clustering some positions in a small geographical locality (i.e., saturating the market), (Michelli 2006) have been marked anti-competitive by critics. For demonstration, Starbucks fueled its primary expansion into the UK market with a buyout of Seattle Coffee Company, but then utilized its capital and leverage to get major positions, some of which functioned at a economic loss. Critics asserted this was an unjust ...