BUSINESS PLAN - STARBUCK

Business Plan - Starbuck



Business Plan - Starbuck

Business Description

"Starbuck" is a café and will start out as partnership, owned by its founders. Starbuck, soon to be located in the shopping mall in city commercial area, with a purpose mainly provide healthy and newfangled food, and quality service to customers. This business will operate 7 days a week, from 7am to midnight. Starbuck café principally base on western style light meal, such as pastry, snack, cakes, coffer and beverage

Executive Summary

The Starbuck is a full-service restaurant/cafe located in the Thailand. The restaurant features a full menu of moderately priced "comfort" coffee influenced by thailand coffee traditions. The cafe section of Starbuck features a coffeehouse with a dessert bar, magazines, and space for live performers.

Starbuck will be owned and operated by Starbuck LLC, a Georgia limited liability corporation managed by David N. Patton IV, a resident of the Empowerment Zone. The members of the LLC are David N. Patton IV (80%) and the Historic District Development Corporation (20%).

This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes about company, products and services, market focus, action plans and forecasts, management team, and financial plan. In order to provide ideal place for customers, Starbuck has two missions:

1. Starbuck is a self-service Café dedicated to consistently providing high customer satisfaction by providing excellent service, quality food, and furnishing an enjoyable atmosphere with an acceptable price.

2. By providing a top quality, entertaining dining experience at an unbelievably low price. We want "word of mouth" to be our best form of marketing, where our guests cannot believe the value of their dining experience and cannot wait to tell their friends and neighbors

To achieve our mission, except $300,000 is financial support by owner, Starbuck is seeking another $200,000 in additional loan financing. The loan will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners. This report will provide detail information of operating plan, marketing plan, and financial plan about Starbuck.

Objective of Starbuck

Create a unique, upscale, innovative environment that will differentiate from other café

Maintain a friendly, fair, and comfortable environment for customers

Provide services and products that satisfy our customers' desire with acceptable price

Achieve a profit in the second year

Increases total number of customers per month

Increase average length of customer relationships and build up loyalty with customers

Due to a large number of restaurant and café in this competitive market, the services can be considered as an important part for each company. From the aim of Starbuck, it wants to become the first class services for its customer in order to increase the awareness for everyone.

Operating Plan

Location and Facilities

The café will be located at city commercial shopping mall; it is a 1,500 Square foot space shop. It was formerly a cafe and needs on minor structural ...