SONY CORPORATION

Sony Corporation



Sony Corporation

Question 1Evaluate the different types of change that have occurred in Sony?

The two most important factors for the success of Sony Corporation in the consumer electronics and media are to respond to the customers' demands and learning from the past mistakes. Offering quality products at low prices and put local people first in the way they conduct their business as their main strategy. In relation to this, the Sony Corporation's consumer electronics items such as the walkman etc. have made a positive influence on the consumers as the Sony Corporation offers the products to the consumer with the differentiation strategy. The relative positioning of Sony Corporation's market share with esteem to other premier players in the market has been showed as pursues. The company targets several market segments with separate offers for each of the goals. Sony Corporation targets mainly consumers living in urban as well as consumers living outside the city or area in suburban locations. The outlets of Sony Corporation are designed for consumers living in urban areas, especially civil servants who want to buy the electronics or go shopping on the way home. These outlets of Sony Corporation are located in the city centre and offers products to customers of quality. They got benefit over competitors profited by proposing consumers larger value, either via smaller charges or by supplying larger advantages and service that supports higher prices (Aaron, 2004, pp. 47).

According to the past studies it is observed and proved that the organizational behaviours are influenced by various factors. These factors depend on different theories, moreover, past researchers worked on different aspect of a single phenomenon. Similarly in the case of the Sony Corporation, the organizational behaviour was considered as to be subjective by the classical approach which was helpful for identifying and resolving the initial or the minor problems that were pertaining to the organization like the Sony Corporation in relation to the consumer electronics. The organizational strategy is a systemic concept that is made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational productivity like in the case of the Sony Corporation.

Organizational behaviour of Sony Corporation is managed and organized by the systematic, scientific analysis of individuals, groups and organizations to understand predict and improve individual performance and functioning of the organization. In addition to this, the organizational behaviour is the study of any action and groups in the organization. This is an academic discipline, which helps managers to make good decisions when working with people in a complex, dynamic environment, with the context of the Sony Corporation it combines concepts and theories related to individuals, groups and organizations in general. There are three levels of consideration of behaviour problems that are observed at the Sony Corporation that include personal, group and organizational. Human behaviour is determined by its own properties, the influence of formation conditions of individual ...