SONY CHANGE MANAGEMENT

Sony Change Management



Sony Change Management

Introduction

Sony Corporation, established in 1946, Tokyo, Japan by Mr. Ibuka. So far, Sony is 62 years old. In these 62 years, Sony grew from 20 employees to 163,000 staff worldwide consolidated. From an initial capital of 190,000 yen for the test and manufacture telecommunications equipment and the involvement of the last two years (2006), Sony's consolidated sales and operating profit is 8,295,700 million yen in the whole world as well. Embrace higher performance audio, video, TV, knowledge and communications, semiconductors and electronic components.1 June 2005, Nobuyuki Idei of Sony Corporation strode down as President and CEO of the Group and was returned by Howard Stringer. Sony's determination to return Idei with Sir Howard Stringer described the first time a foreigner has been more of a Japanese electronics using firm.2

Research Question and Objective

This essay is dealing with a analysis of Sony Company's change circumstances. There is obvious recognition of problems that require to be addressed in this business. A swot analysis of this Company is incorporated in this essay and its explanation included. There is assessment of pros and cons of different action alternatives. Finally, it will, as a way of recommendations identifies areas for development in reply to Sony Company as an association.

Sony change a process condensate

The label of "Sony" has been used since 1958. For over 40 years, has been recognized worldwide through meetings divergent age, sex, run or culture. Sony claims that its label means research, new ideas, or surprise and the label of "Sony" can be found perhaps in every house. With this recognition harder, mergers have been a call to strengthen the brand label Sony label, for example, Sony and Sony Ericsson, and CBS, Sony and Aiwa, etc. Taking these possibilities, Sony has expanded its company officials admits in his own honor, and is not to take the superiority of new businesses or opportunities.3

Today, the world market for high-definition video (HDTV) is currently experiencing and the global expansion and the expansion of HD services and achieve higher sales of HDTV collections can meet customer demand for HD. The market is forecast to develop rigorously in the next four years. To develop for close to 148 million families in high-definition television in 2011 with about 41% of the families accept the satellite HDTV programming, which forecasts the market. Packing containers HD set-top, blue laser inventions and game consoles are added spoken, too. 4

In the years small numbers in the past, the restructuring of the separation of Sony electronics and repositioning of the company's video company has been entitled to recover as the main competitor in the video market worldwide. Sony was the winner of snatching second place in the U.S. video sales ranking and perseverance of the TV video screen and the shadow of the color screen. The color tone has helped to differentiate the competing Sony TVs Philips, Samsung and Sharp. 5

Sony BRAVIA LCD video takes to lead the Hong Kong market, LCD TV, ...