MANAGING CHANGE

Managing Change in Sony Corporation



Managing Change in Sony Corporation

Introduction

The two most important factors for the success of Sony Corporation UK, in the consumer electronics and media are to respond to the customers' demands and learning from the past mistakes. Offering quality products at low prices and put local people first in the way they conduct their business as their main strategy. In relation to this, the Sony Corporation's consumer electronics items such as the walkman etc. have made a positive influence on the consumers as the Sony Corporation offers the products to the consumer with the differentiation strategy. According to the past studies it is observed and proved that the organizational behaviours are influenced by various factors. These factors depend on different theories, moreover, past researchers worked on different aspect of a single phenomenon. In addition, the organizational behaviour was considered as to be influenced by the classical approach which was helpful for identifying and resolving the initial or the minor problems that were pertaining to the organization.

Leaders or the managers are usually familiar with word change management if they are working within a large corporation or organization. Change management has been around for a while but this term has become very common among organizations and corporations that like to initiate changes to processes including both tasks and organizational culture.

Discussion

Sony Corporation in United Kingdom

The key strategies pertaining to the Sony Corporation's organizational behavior and levels of consideration, for example, the problem of decision-making at the individual level, the study of individual characteristics, abilities, skills and limitations inherent in the decision-makers. The level of individual activities, these are the problems of models decision-making traps of ineffective solutions, etc. The level of the group is to analyze the features of decision-making depending on the characteristics of the group (size, homogeneity, type of group) and the situation. Organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational productivity. In addition to this, change management is a set of processes that are employed to make sure that changes have been implemented in ordered, controlled and systematic way. (Jones, 2008)

Back Ground Factors

The natural surroundings where the Sony Corporation resides in be capable of to be very unpredictable. All associations have its advised interior flaws and power; however the out-of-doors globe will furthermore have a foremost influence on the company's upcoming opportunities. The PEST analysis is well liked trading administration device and procedure of analyzing the numerous distinct external components influencing an organization.

Economic Aspects

The economic aspect include all the factors that are affecting the Sony Corporation whether they are affecting directly or indirectly, it include recession, inflation, un-employment issues and the political factors. It is significant that a certain part should furthermore give sufficient vigilance to its financial stability. The financial aim of certain commerce is like an axis in which other ...