Social Media on Recruitment

by

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Background of the Study1

Rationale of the Study1

Research Question2

Research objectives2

Key Words2

CHAPTER 2: LITERATURE REVIEW3

Human Resource Management3

Recruitment and Selection3

Overview of e-Recruitment6

Social Networking Sites7

Social Media and Hiring Process7

Increasing Importance of Social Networking Sites8

CHAPTER 3: RESEARCH METHODOLOGY9

Research Approach9

Research Method9

Rationale for Research Method10

Data Collection Procedure11

Participants11

CHAPTER 4: DISCUSSION AND ANALYSIS12

CHAPTER 5: POSSIBLE LIMITATIONS13

CHAPTER 6: TIME SCALE14

REFERENCES15

CHAPTER 1: INTRODUCTION

Background of the Study

With the rapidly changing world of technology, the ways in which we interact with each other and engage in various activities, have changed drastically. Between all this, social media has emerged significantly, highly influencing the lifestyle of people and business activities.

This dissertation will emphasise on the use social media and the ways it has been affecting the human resource selection and recruitment practice.

Rationale of the Study

As social media has emerged significantly as one of the major part of the common man's life, it has also being incorporated by businesses in various fields. It was observed that the emergence of social media networks brought a set of new and unique opportunities with them. Thus, businesses decided to utilise this aspect of networking for providing a simplified platform for job seekers and provide a wider range of career opportunities (Bateman, 2008, 45). This platform was not only available for job seekers, but it was huge platform for employers providing them with immense ease of searching potential candidates. Organisations are increasingly switching over to social media for getting the right and potential candidate. The increasingly popular trend of social media being used for recruitment is largely led by the social media networks such as LinkedIn and Facebook.

The main reason for conducting this research is to assess the impact and significance of social media on the recruitment practices.

Research Question

What is the importance of social media in today's businesses?

What are various innovative methods of recruiting Human Resource?

How social media can be used in the recruitment process?

How can we increase the effectiveness of social media in the recruitment processes?

Research objectives

To highlight the importance of social media in today's businesses

To discuss various innovative methods of recruiting HR

To discuss the use of social media in the recruitment process

To provide suggestions to increase the effectiveness of social media in recruitment process

Key Words

Interpretivism: A type of approach, which is based on analysing experiences and behaviour of the society towards certain event.

Social Media: Web-based services that allow individuals to (a) construct a public or semi-public profile within a bounded system, (b) articulate a list of other users with whom they share a connection, and (c) view and traverse their list of connections and those made by others within the system.

CHAPTER 2: LITERATURE REVIEW

Human Resource Management

The HRM, which proposes to develop the dynamic input of human capital of a firm and at the same time attempts to accomplish other social and personal aims of workers, have gone through drastic changes in the last few years.

Human Resource Management is related to the “individuals” (Baker & Spier, 2000, 85). Considering the fact that Human Resource Management helps in attracting, training, motivating ...