The Role of Social Media in Human Resource Management: A case study of organizations in Barbados

[Name of the Institute]Table of Contents

CHAPTER 2: LITERATURE REVIEW2

2.1 Introduction2

2.2 Impact on Recruitment3

2.3 Impact on Innovation and Knowledge Creation6

2.4 Impact on Employee Engagement8

2.5 Impact on Talent Development10

2.6 The Overall Operational Efficiency12

CHAPTER 3: METHODOLOGY15

3.1 Research Design15

3.2 Primary Sources16

3.3 Mixed Research Methods17

3.3.1 Qualitative Research18

3.3.2 Quantitative Research19

3.4 Sample20

3.4.1 Sample Size21

3.4.2 Sampling Method21

3.5 Survey Interviews21

3.6 Questionnaire23

3.7 Literature Search24

3.8 Validity and Reliability24

3.8.1 Validity and Reliability of Survey Interviews25

3.8.2 Validity and Reliability of Questionnaires25

3.9 Ethical Consideration25

REFERENCES27

CHAPTER 2: LITERATURE REVIEW

2.1 Introduction

Over the last few years, social media tools - including blogs, wikis, social networks, video sharing, and community sites, among others - have changed the landscape of the Internet, becoming key tools for network building, collaboration, and knowledge sharing. Now, for those very same purposes, these tools are increasingly being used in the workplace. The benefits of social media have gone as far as being appreciated in human resources circles, and business organizations in Barbados can no longer pass on the creation of networks via social media. As a tremendous form of extensive communication and the development of social relationships, organizations across the globe have counted on social media much more than ever before. They use Facebook, Twitter, LinkedIn, YouTube and their very own internal social networking sites to reach out to diverse demographics in obtaining top talent and retaining tacit knowledge.

Business organizations have used social media to enhance innovation and knowledge creation, which has in turn proved to be highly beneficial in driving effective change and improving performance. The impacts that the use of social media has had on employees' engagement and job satisfaction cannot be ignored. The basis of this impact is the fact that social media is not just something that employees need; it is something that organizations have to take up for the sake of the future. It is also highly important to evaluate the extent to which social media can be beneficial to organizations and employees in terms of talent development. The combination of these impacts results in increased overall operational efficiency. This literature review seeks to evaluate the various impacts that social media has had on the recruitment processes, innovation and knowledge creation, talent development, employee engagement, and the overall operational efficiency.

2.2 Impact on Recruitment

Recruitment via social media is currently a very hot topic with multiple articles being released daily. These tend to swing between polar opposites regarding the usefulness of social media to recruitment. The reality lies somewhere in the middle. The use of social media such as blogs, networking sites and micro-blogging is on the rise through the enterprise environment. Benefits have been seen particularly in the areas of recruitment and brand awareness with some companies reporting increased sales after initiating a targeted online strategy. Not only did it have a positive impact, but it is also inexpensive. Amid the current economic hardships plaguing organizations across the globe, HR professionals are challenged to do more with less and for this very reason ...