SLP 2



Business: SLP 2

Unilever has been one of the leading organizations in the line of FMCG companies. It is a British-Dutch multinational consumer goods company. The company produces a line of the consumer goods products, which include beverages, foods, personal care products and cleaning agents. In terms of the revenues for the 2011, followed by Nestlé and Procter & Gamble, Unilever is the third-largest consumer goods company globally and the largest ice cream maker across the world. The company is one of the major fast moving consumer goods suppliers and has strong local roots in over 100 countries all over the world (Unilever, 2012). The company's portfolio comprises of some of the most loved and best known brands in the world, which include global leadership and thirteen €1 billion brands in various categories in which the company performs its operations.

Mission

Just like all other sophisticated organizations, Unilever also has a strong mission, which aligns with the needs and requirements of the consumers. The company's mission is to add to the vitality to life. The company tends to fulfill its consumer's daily needs for hygiene, nutrition, and personal care with the help of its brands that make people feel good, look good, and obtain the maximum out of their lives. Through its mission, Unilever tends to serve its current customers and attract the potential customers who might need the company's services.

Strategy

Through its successful strategies and tactics, Unilever tends to accomplish its missions and goals of the customer services and provide them with the superior quality products. It as adopted the sustainability strategy towards the product growth. The management at the organization keeps in view that they produce ethically reliable products so that the consumers and the retailers want it. The company's strategy involves the focus of advertising and R&D on the leading brands and its concentration on the product innovation to fuel internal growth. It hires professionals, who believe in the company's products and inform their customers about them.

Objectives

In order to work in the perspective of customer services, Unilever designs its objectives as follows:

Be socially and ethically responsible,

Constant performance of research and development in order to ensure the delivery of sustainable products,

Maintaining fruitful and successful relationships with the customers,

Increasing the demands for competitive promotions and discounts

Maintaining a successful trading relationship along a wide continuum of channels varying from foreign customers, centrally managed, to the traditional trade, and discount chain in various developing and developed countries (Unilever, 2012).

Relationship between the Variables

There is a strong relationship between Unilever's mission and strategy, and the objectives of organization's customer service. Out of the numerous objectives of the organziation, few of them are directly related to the customer services in the company. They include:

Be socially and ethically responsible,

Constant performance of research and development in order to ensure the delivery of sustainable products,

Maintaining fruitful and successful relationships with the customers.

Unilever tends to produce the products in a manner which is ethically and socially responsible. The company is acknowledged as one of the most ethically responsible ...