MKT slp 2

MKT SLP 2

Walmart is making daily promotions to the customers to increase the sales and motivate the customers. The two attributes selected are price and distribution channles.

For satisfying the customer, the products must be available at the right time in convenient locations. Walmart opened in-store health clinics for routine medical services such as sport physicals, flu shots and strep-throat tests for their customers without an appointment. Walmart tries to make transportation and storage costs as low as possible to deal with the distribution variable.

Price is a critical item of the marketing mix because customers have opinions about the value. Walmart always tries to provide customers with low prices.

In its international markets, Wal-Mart was trying to imitate its domestic operations in its business strategies and marketing mix, but however, they were not achieving the same results. With regards to products, they were selling tennis balls that were typically sold in the United States that seemed to be defective in the elevation of Mexico City. Also in Argentina, the customers had no desire of bright colored cosmetics and jewelry. With regards to price, there were price wars in Germany when Wal-Mart decided to "Roll Back" prices by 23%. When they went into the German market, marketing place, instead of building new stores, they decided to refurbish the stores they had acquired. Due to hasty implementation into this market, there were high costs in the remodeling and soon after Wal-Mart believed that they were poorly located in the town they were in. In the United States and surrounding countries and also in Europe, Wal-Mart is well known and the general public are familiar with the promotion of low prices and customer friendly service. However, in promoting Wal-Mart in Brazil and South America, there was not much of a response from the ...