Slow and Fast Fashion

by

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Chapter 1: Introduction

The fashion industry is assisting to today's sustainability dispute in several ways. It actually values a unchanging flow of natural assets to make 'Fast Fashion' garments. In the way it functions, this industry is certainly assisting to the depletion of fossil fuels, utilised, for demonstration, in textile & garment output and transportation. Fresh water reservoirs are furthermore being progressively weakened for cotton fabric crop irrigation. The fashion industry is furthermore inserting in a methodical way, and in always-greater allowances, manmade mixtures for example pesticides and synthetic fibres, which rises their continual occurrence in nature.

Slow Fashion is not your typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay. Today's mainstream fashion industry relies on globalised, mass production where garments are transformed from the design stage to the retail floor in only a few weeks. With retailers selling the latest fashion trends at very low prices, consumers are easily swayed to purchase more than they need. But, this overconsumption comes with a hidden price tag on the environment and workers in the supply chain.

Since goods signify distinct things to distinct persons, buyers pattern differing additions to them. An individual's additions may be rather distinct from their family or associates in power and nature. Understanding buyers changing additions, how they pattern, are sustained and are leveraged is of concern to buyer investigators (academics) and practitioners (managers) alike. In an try to more completely realise the demeanour of buyers associated to possessions, buyer investigators have often invoked the assemble of 'involvement'. The substantial empirical and theoretical effort dedicated to this assemble, has been propelled by buyer demeanour researchers' yearns to realise the modes in which buyers become involved with products.

 

Aim and Objective

This study has furthermore searched to realise the result slow fashion has on diverse buying and spending behaviours. To designated day this concern does not emerge to be waning (Muehling, Laczniak & Andrews, 2003). Such concern may be partially because of the need of agreement on involvement in slow fashion, and furthermore because of the promise worth that involvement has in assisting to a deeper comprehending of buyer behaviour.

Chapter 2: Literature Review

Fast pace in fashion is a characterising attribute of today's textile and apparel industry. It's about fast in output - following sales with electrical devices tills and just-in-time constructing which has now made it likely to turn a experiment or conceive sketch into a completed merchandise in as little as 12 days; and fast in utilisation - a latest report disclosed that persons are buying one third more garments than four years before fuelled by the increase and increase of 'value' retailers and shopping centres like Primark and Matalan. Yet super bargain, 'value' or fast fashion garments are no quicker to make or spend than any other ...