THE IMPACT OF ONLINE ADVERTISING ON FAST FASHION

The Impact of Online Advertising on Fast Fashion



The Impact of Online Advertising on Fast Fashion

Introduction

Two factors have made the fast fashion (fast fashion) take more than ten years in the market and tend to endure the same. The fashion business has become more cost and has more risks than in the past. When the consumer purchases a product of fashion is because it has an idea of ??the value of that product is different from the need (Murphy, 2008, 25-36). It is a market sentiment and feeling. And part of that value is ...