SHERATON HOTEL

Sheraton Hotel

Sheraton Hotel - Research Report

Introduction

As we know that traveling brings people together and when we think for hotels that gives travel experience a new path through formation of bonds and eliciting old friendships is only one hotel named as Sheraton Hotels.

Overview of Sheraton Hotels

Sheraton Hotels is one of the most identified brands that have been operating in the sector of hospitality. The hotels located on the main destinations make them a markup brands leader in countries such as America, Australia, Middle East, Africa, Europe and Asia. The products of Sheraton are promoted as offering systematically high quality standards and services and the selection of innovative location and the most important customer focused services. The portfolio of Sheraton comprises of hotel and resorts which were 383 hotels properties in 57 different regions of countries (Sheraton Hotels and Resorts, 2000, pp. 306).

In UK, there are eight luxury hotels and resorts owned by Sheraton. Sheraton has been owned by the U.S. based group called Starwood Hotels and Resort Worldwide Inc which is transnational corporation TNC. They have broad interest in the industry of hotel and gaming. The five different hospitality and gaming brands that is controlled by Starwood consist of Sheraton Hotel and Resort, Four Points Hotels, new W Hotels brand, the St Regis (or The Luxury Collection) and Westin Hotels and Resorts. Starwood has been considered as one the largest hospitality providers in the world along with the 680 hotels which are spreads in 70 different countries. The decision making in Sheraton hotel are highly centralized and control inside the company's framework of global corporate strategy (Sheraton Hotels and Resorts, 2000, pp. 317)

The Origins of Sheraton Hotels and Resorts

The origin of Sheraton dated back in 1937 when the founder of the country Robert Moore and Ernest Henderson purchase the Stonehaven the first hotel in Springfield Massachusetts. In Boston, they purchase of three hotels in two years and soon they elaborated their holdings for the inclusion of properties to Florida from Maine. At the end of their first operation, they turn out to be the first hotel chain that was listed in the New-York Stock exchange. In 1949, the international expansion of Sheraton started with the purchase of 2 Canadian hotel chains. A wholly owned subsidiary International Telegraph and Telephone Corporation (ITT) purchased Sheraton in 1968. In 1980, there was number of industry initiatives seemed which was due to the global network of properties planned. Hence, Sheraton in 1985 became on the first international hotel chain functioning in the China with its own name the Great Wall Sheraton, Beijing (starwoodhotels).

In the following year i.e. 1986, the first agreement was sign i.e. first Western management in the Eastern Bloc while in 1986; they announced their first US/Soviet joint Venture owning and operating in two Moscow hotels.

Scope of the Sheraton

The scope of Sheraton is on luxury-end hotels and resort market. Their products tailor the needs of leisure traveler and wealthier ...