SCALING

Scaling

Scaling

In context of social science, the term scaling refers to the processing or ordering, organizing or measuring entities in accordance with their quantitative traits and attributes. For instance, the technique of scaling entails the estimation of extraversion level of individual or how consumers perceived the quality of a service or product they obtained. There are number of methods in scaling, which allow magnitudes estimating the continuum, whereas, other methods only offer for relevant ordering of the entities (Lodge, 1981). Scaling is usually performed in through comparative or non-comparative methods. Using comparative methods, researchers can directly compare different products with each other, ...