SCALING STUDY

Scaling Study

Scaling Study

One way to identify the factors that influence a particular behavior is to systematically compare people who “do” a particular behavior (the doers) and those who “don't do” the behavior (the non-doers). A shorthand term for this comparison is a doer/on-doer analysis. For any environmental problem, you'll have to first define exactly what behaviors are useful and then clarify what constitutes “doing” and “not doing” that behavior.

Questionnaire

Question No. 1: What do you see as the advantages or good things that would happen if your child rode his/her bike to school?

Save Time

Save Gas

Question No. 2: What do you see as the disadvantages or bad things that would happen if your child rode his/her bike to school?

Accident

Not go to school

The self-efficacy questions:

Question No. 3: What makes it difficult or impossible for you to let him/her ride their bike to school?

Safety

Money

Time

Question No. 4: What makes it easier for you to let your child ride their bike to school?

Safety

Money

Time

The social norm questions:

Question No. 5: Who (individuals or groups) do you think would object or disapprove if you let your child ride his/her bike to school?

Teachers

Spouse

Neighbors

Other parents

Question No. 6: Who (individual or groups) do you think would approve if you let your child ride his/her bike to school?

Teachers

Spouse

Neighbors

Other parents

Question No. 7: Which of these individuals or groups in either of the two questions above is most important to you?

Teachers

Spouse

Neighbors

Other parents

Tabulating The Results

You might want to do a read through of all the answers. Get a sense of the types of answers people are coming up with. For example:

What makes it easy? Bike paths, cheap bicycles, a friend to ride to school with.

Take the most common answers and developing a kind of coding sheet, or checklist of probable answers. See the example below.

Coding Guide for Advantages of Biking to School

DOERS

NON-DOERS

%

%

Saves time

Saves gas

Etc.

No advantages

Other advantages

1. Divide into two piles of questionnaires: the people who reported their child is HIS / HER BIKE to school than those who reported their child did not RIDE THEIR BIKE school. 2. For a stack of questionnaires from those who said yes mark each sheet with a "D" for "singer." To stack respondents who did not sign each page of the "ND" for "non-performer." 3. Store away stacks, each stack and divided among its staff a table of responses. Each tabulator work from one page to the questionnaire, which includes several issues (strengths and weaknesses; easier / harder Approved / situations). Tabulator should look at each party's responses and try to find the same or very similar response to the coding sheet as described above. If you find a very different answers, write in response to the "other" and insert a tick in the appropriate column. S / he must place a tick next to a sign that the answer or the "singer" or "Non-Performer" column encoding direction, depending on the stack, from which it came ( "D" or ...