Samsung's Sustainable Competitive Advantage



Samsung's Sustainable Competitive Advantage

Samsung has been able to achieve the position of being a market leader in many of its products due to its innovation, technology and products. Due to its strong commitment to remain number one, it has been able to achieve sustainable competitive advantage. In terms of marketing, the company has been able to sustain competitive advantage due to its strong brand equity that has been built by its branding strategy (Branding: Strategy of sustainable competitive advantage in business, 2013). Through this strategy, the company has been able to make relationship with its customers in a way that it has resulted in higher brand equity. Samsung has been able to have a sustainable competitive advantage by following,

Product Strategy

Samsung has a strategy of delivering quality products with a stress on design is paying off and the association is sure of its future exhibition. Over and over Samsung has demonstrated it has the ability to research time and make what's simply around the corner for whatever is left of us (Chang, 2011, pp. 1-87).

Positioning Strategy

As their new game strategy system is a positioning one, the sales and marketing is the most paramount focus after operations to be recognized in the quality chain system. The promoting and deals ought to be pitched to incorporate both the biometric scanners and in addition the secure email/messaging system together as a security bundle bargain (Amini, 2012).

Manufacturing Strategy

On the grounds that Samsung's operation of manufacturing has for the most part been constrained to Seoul, the North American association's China based assembling of biometric scanners could put a deferral in its preparation process. Logistics assume an enormous part in guaranteeing that booking and stock controls are matched with Samsung's pace; however due to abroad transporting and capricious postpones that accompany ...