Samsung Group



Contents

Samsung Group2

About Samsung2

Mission of Samsung Electronics Corporation2

Vision3

Objectives3

Core Values3

People3

Excellence3

Corporate Social Responsibility4

Integrity4

Change4

Samsung Business Strategy4

Marketplace Strategy4

Samsung & its Competitors5

Growth in Market Share5

Leadership6

Democratic Style of Leadership6

Critical Qualities of a Transformational Leader8

Effect of the Democratic Style of Leadership on the Company9

Democratic Style of Leadership and Success of Company10

Communication Style at Samsung11

Formal Style of Communication12

Employee Communication by Email12

Internal Communication within the Company by Notices on the Bulletin Board13

Employee Communication via the Intranet13

Internal Communication within the Company through Newsletter13

Informal Communication13

Method of Communication at Samsung14

Techniques of Communication15

Listening15

Expression15

Taking Criticism Positively16

Feedback16

References17

Samsung Group

About Samsung

Samsung organization is one of the biggest, the most profitable and a diversified business groups. Samsung has its operations extended to consumer electronics to shipbuilding and to construction to financial services. Samsung Group employ 369,000 hardworking and skilled people in 510 offices located in 67 countries that help them bring their creativity, passion and innovation to improve the lives around the globe. Samsung Electronics Corporation is a flagship company with Samsung Group that is nowadays recognized as one of the fastest growing global brands. Samsung Electronics is now a global leader in producing telecommunication, semiconductor, digital media and convergence technologies and the largest electronic firm in the world. It shows consolidated revenues of $ 227in 2012. Samsung follows a simple business philosophy of devoting their technology and expertise to produce premium quality products and services that contribute towards a better global civilization (www.samsung.com).

Major companies in the magnificent Samsung group include Samsung C&T corporation which is the largest solar and wind power plant manufacturers and huge skyscrapers like Burj Dubai, Samsung life insurance which is the identified as the 13th largest life insurance company in the world as reported by the Fortune magazine. Last but not the least is Samsung heavy industries that the world's best ship builders.

Mission of Samsung Electronics Corporation

To be the best “Digital-e Company”

Vision

Inspire the world, create the future

Objectives

“To bring in the revenue of $400 billion and to be among the world's top five brands by 2020” (www.samsung.com)

Core Values

At Samsung, they believe that, since their foundation in 1938 till today, they carry this philosophy to time by putting their five core value in every decision they make and that are mentioned below

People

A business is actually made of its people. Samsung is dedicated to giving its people a healthy capital of opportunities to attain their full potential and skills that can contribute in their success (investing.businessweek.com).

Excellence

Samsung's operations and activities are driven by a steadfast enthusiasm and an untiring dedication to producing the superior quality products and services for the global market.

Corporate Social Responsibility

A company cannot be successful without fulfilling its social and environment responsibility. Samsung always put its best in creating prosperity and opportunity in every community where it is operating (investing.businessweek.com).

Integrity

Ethical operation is one of the core values at Samsung. They follow a moral compass that ensures sincerity, loyalty and respect for their all stakeholders, fairness in all business transactions and absolute transparent flow of information and business transactions.

Change

In this fast-paced world economy, dynamic environment is constant and along with that innovation is becoming ...