INNOVATION IN SAMSUNG: CASE STUDY

Innovation in Samsung: Case Study



Innovation in Samsung: Case Study

Samsung History

In 1938, Lee Byung-Chull, a Korean entrepreneur started and founded Samsung group. It was a chain of department stores in the various provinces of Korea. In Korean language Samsung name means "three stars". Those three stars represent the corporate values ??of size strength and quality. Today Samsung is for these three stars. After Second World War Samsung makes a significant contribution to the restructuring and reconstruction of the Korean economy when the group set up manufacturing facilities for sugar and textiles. In the 60s, Samsung increases its exports, established his own trading company, and building a factory for fertilizers and holds out the feelers to other industries of the future (Kelly, 2008).

Samsung Electronics - Export

In 1969 Samsung expanded with the establishment of Samsung Electronics in the electronics industry. In the 70 years, Samsung made great economic progress and developed the first retail group in Korea with a growing export business. The company progresses as it reached the 100 million U.S. dollars in export volume (Kelly, 2008).

Samsung Computers - DRAM Memory

In the 80s with the difficult economic environment, Samsung brought a significant number of achievements in high tech business to the market. One of the major achievements was the Korea's first DRAM with a storage capacity of 64K and also begins production of color TVs. In the early 90's there was a phase of change that also called "Frankfurt Declaration". In that phase, Chairman Kun-Hee Lee introduces a new management style and a new corporate philosophy and thus paving the way Samsung's away from mass production to a more quality-oriented premium brand and to a successful global corporation (ROSS, 2010).

Samsung restructuring - Phone with MP3 Player

In the late 90's Samsung established itself as a technology leader in many product areas and company lays the foundation for a successful financial organization. The company increased profit and cash flow Samsung introduced the first mobile phone with MP3 player.

Samsung Digital Media - Digital Technology

The road into the 21st Century: Samsung takes a global leadership position in the electronics industry and company focuses on digital technology and drives

About Samsung Electronics

Samsung Electronics Co. Ltd. Based in Seoul (Korea), a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. Represented with over 124 offices in 56 countries, the company employs approximately 138,000 people. Samsung Electronics is divided into five business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Samsung is recognized as one of the fastest growing global brands, and has taken a leadership role in the production of digital TVs, memory chips, mobile phones and TFT-LCDs (John, 2008).

Samsung Electronics Internal & External environment

Samsung values ??not only stay on the surface, also in the practical work is communicated and implemented. First, Samsung encouraged open and frank talk about values, and then help you apply the values ??to daily work and to interpersonal communication, thereby enhancing the values ??of the changes in immunity, and will share the values ??carried ...