SAMSUNG

Samsung- The Korean Pride



Executive Summary1

Samsung-The Korean Pride2

Introduction2

Discussion2

What is International Business?2

Features of International Business3

Large Scale International Operations3

Economy Integration4

Dominance of Developed Countries and MNCs4

Benefits for the Participant Countries4

Intense Competition5

Importance of Science and Technology5

International Limits and Boundaries6

Sensitivity6

Difference between Domestic and International Business Environment7

Critical Analysis of Samsung8

Samsung Group9

Mission of Samsung Electronics Corporation & Vision9

Objectives & Core Values9

People & Excellence9

Corporate Social Responsibility10

Integrity & Change10

External Analysis of Samsung10

Potential Entrants & Competitors11

Buyers & Suppliers11

Marketplace Strategy12

Samsung & its Competitors12

Growth in Market Share14

Samsung's International Business Strategy14

To play as a Learning Organization15

Massive and Intelligent Advertising Strategy16

Management Lesson and Commitment18

Future Insight18

Investment in Human Resource19

Extensive Communication Strategy19

Risk Management Strategy20

Global Business Management Strategy21

Cost Cutting Strategy21

Conclusion21

Executive Summary

Samsung group is one of the largest, the most profitable and a diversified business groups. Samsung has its operations extended to consumer electronics to ship building and to construction to financial services. Samsung Group employ 369,000 hardworking and skilled people in 510 offices located in 67 countries that help them bring their creativity, passion and innovation to improve the lives around the globe. Samsung Electronics Corporation is a flagship company with Samsung Group that is nowadays recognized as one of the fastest growing global brands. Samsung is not only a Smartphone maker but a lot more. It is multinational, world's largest chip maker and a manufacturer of the electronic products Samsung Electronics is now a global leader in producing telecommunication, semiconductor, digital media and convergence technologies and the largest electronic firm in the world. It shows consolidated revenues of $ 227in 2012. Samsung follows a simple business philosophy of devoting their technology and talent to create premium quality products and services that contributes towards a better global civilization. The report provide the extensive study review about the success factors of Samsung that includes a brief overview of its strategies of international business and how it is formulating, adapting and implementing new strategies to mark its presence in every field and coping up with the pressures of its overseas competitors. The report contain an insight analysis of the strategies that are essential for a firm to expand its business globally. Samsung is successfully competing to its competitors by producing the premium quality product with a rapid customer response and efficient supply chain management and distribution network. Samsung has set its sight on the future and is anticipating market demands and needs in order to meet the supply and demand gap and to gear up their organization towards a long term success.

Samsung-The Korean Pride

Introduction

Global presence makes a business available to enjoy the firm value creation activities and opportunities to adapt the differences in the local markets, to exploit the economies of scale at global level, to explore maximum locations for the operations and resources, and to maximize the transfer of knowledge across the various location, though all of these opportunities are associated with considerable threats and obstacles and challenges that often prevent the firms to exploit optimally (Donnan, Geoffrey A, 2010, p.221).To overcome these problems and challenges firm need to adopt an approach of analysis and ...