SAMSUNG

Samsung and its Emergence as a Global Leader in the Present Economy

Executive Summary

The advantage of Samsung is the amount of different models available and the success of the Galaxy S III in markets like the U.S.. An even more modern version might be launched this year, keeping South Korea ahead of its competitors. Most popular models continue to be manufactured. Apple, meanwhile, still produces only the iPhone, while selling older models of mobile telephony has revolutionized the world. A smaller version and cheaper can be introduced to try to compete with Samsung and other companies. Analysts are betting that even the name may be iPhone Mini. Last year, the company introduced a smaller version of its tablet, the iPad Mini. Phones that operate through the system Windows 8, Microsoft, as some handsets from HTC and Nokia, also hope to gain market share this year. But those using Google's Android, such as Samsung, have yet to take advantage.

There is the expectation of the Canadian Research in Motion (RIM) has finally launched the Blackberry 10. The company, which dominated the smartphone market until a few years ago, took a number of decisions deemed misleading by market analysts and thus saw its share in the industry practically spray. Samsung and Apple overtook Nokia to become the company's best-selling cell phone in the world for the third consecutive quarter, IDC data show. The South Korean company sold 105.4 million handsets in the last three months to September, 21% more than the previous year. The number corresponds to a 23.7% slice of the market, up from 20.1% the previous year.

Samsung and its Emergence as a Global Leader in the Present Economy

Conceptual Framework

The high demand for the Galaxy S III, which reached 10 million units sold recently, and the expectation for the next iPhone, makes many potential consumers of the Apple smartphone postpone the purchase, which would contribute to the difference of devices sold between companies. Apple and Samsung were vying for the leadership of the smartphone market in recent quarters, but now the Korean manufacturer seems to have been established as the leading company in the market (Joo & Lee, 2010; Coe & Lee, 2013). In the third quarter of 2011, Samsung sold 23.6 million smartphones and overtook Apple. At year's end, Apple retook the lead after the launch of the iPhone 4S, but Samsung was again the biggest manufacturer earlier this year.

Already Nokia sold 82.9 million phones in the third quarter, down 22.2%. Thus, it was with a 18.7% share of the market. Following appears Apple with 6.1% and LG with 3.1%. South Korea also won the leadership of the global smartphone market, with 56.9 million units sold, a 31.3% slice of the market (Bae & Park, 2011; Si-Hyung & Keun, 2010). Apple ranked second with 26.9 million phones and 15% of the market. Samsung has sold twice as many smartphones compared to Apple in the second quarter. The Korean manufacturer has sold 52.1 million smartphones between April and June, while Apple sold 26 million ...