Running Header: 'SARGENT' FACILITATE CONTINUOUS IMPROVEMENT

'Sargent' Facilitate Continuous Improvement

[Name of the Institute]

'Sargent' Facilitate Continuous Improvement

Part I

Goals of the Initiative

Sargent is one of the premier specialty vehicle providers in the Australia, which provides the rental and service based activities to a number of diverse companies across different industries. The success of the organization depends on its ability to understand the unique and differentiates requirements of its vast customer base, and be able to provide these services in an efficient and effective manner. The biggest strategic advantage that the company possesses over other similar organizations in the industry is the level of commitment of the management and te quality of the services provided by the company. The management ensures that the customers receive a continuous feedback from the various employees, and all of their long term objectives are satisfied by the services provided by the company. Hence the primary objective and the strategic goal for the continuous improvement initiative that will be implemented in the organization would be focused on the organizational structure of the organization; so that it is better able to enhance its overall sensitivity to the market and become more versatile as per the services offered to the clients.

The USP (Unique Selling Point) and the strategic advantage that the organization enjoys over the rest of the competitors is the quality of service and a commitment towards adopting new and innovative alternatives to facilitate the consumers. The initiative that will be imp[lamented within this organization would be focused on strengthening this factor, and help the organization adopt a long term continuous improvement approach towards the overall management procedures and the organizational decision making process. The key to the innovative and customer oriented approach lies in the commitment of the organizational and the level of autonomy and empowerment availed to the majority of the work force. This initiative will establish systems and an organizational setup within the company which will facilitate this function, and give the employees the skills and the authority to contribute customer oriented and innovative solutions.

Customer Orientation & Organizational Tools

Sargent is primarily a service based organization, which provides the specialty and heavy duty vehicles for the vast construction and transportation based organization operation across Australia. In this service oriented industry, the customer orientation factor plats a pivotal role in the long term success of the organization, and the stable financial returns. The organization has to commit itself to maintaining high quality standards so that the consumers are able to fulfill their unique and very different operational tasks. The customer demand in this specific industry is not very stable and the company has to present a very comprehensive and well planned service package to the customer, so that they are able to become the service providers for these organizations. In this perspective it is very important for the company's management and the relevant employees to clearly understand the long term objective s of the client and their specific demands. The employees of the company should have the ...