RHETORICAL APPEALS

Rhetorical Appeals



Rhetorical Appeals

Introduction

Ethos is a Greek word which means character, which is used to describe the guiding beliefs or ideals that characterize a community, nations or ideology. This word is basically referred to use the credibility of the speaker or the conveyer. Today credibility is very important aspect for people as it helps in gaining the trust and confidence of people easily.

Main body

We human beings, have a psyche that people who we think are credible, we tend to believe them quickly. It was Aristotle who laid down the concept of this work and its background. If we focus ...