AD CAMPAIGNS COMPARISONS

Ad Campaigns Comparisons

Ad Campaigns Comparisons

Introduction

In this paper, it will be discussed the two different ad campaigns for the same product as well as the idea behind their marketing strategy. Addition to these factors it will be also considering what audience the campaigns are targeting. What image are they trying to create for themselves through the campaign? Do you find effective? How do they incorporate rhetorical appeals into their marketing? How do their demographics (audiences) differ? How are they the same?

All these questions will be discussed in the paper; and as the world is progressing more towards the competitive side. Now many companies are facing a strong competition against each other; and they are working accordingly in order to minimize the affect of each other marketing strategy. Marketing strategy is extremely important in order to gain market share and make customer satisfy by your product. Coke and Pepsi cola will used to compare their campaigns and study all the behavioral activities of consumers and how these companies make effective usage of their campaigns (Hitt &Michael, 2009).

Ad Campaigns Comparison between Coca-cola and Pepsi Cola

Coca-Cola's Campaigns Strategy

The world of coca-cola is located at 121 Baker St. Atlanta, GA, USA alongside tourist attractions like the CNN center; so one can imagine the magnitude of human feet that trot the area. Managing to squeeze through amidst the clicks of shutters from peoples camera, I purchased a ticket for $15 and along with others were welcomed by a tour staff dressed in red and white polo with the phrase 'open happiness' printed across the shirt. The lobby area was all walled in white with red floor tiles. About 25 flat screen televisions displayed people from across the globe enjoying various coca-cola products with jingles sounds from hidden speakers flooding the background. Artistically designed coca-cola bottles especially one with a world map drawn around it was decoratively arranged (Messner & Joachim, 2010).

It was then I observed every decor has a dash of red and white depicting the passion for something we all love-COKE. From there, a staff handing out 3D glasses directs us to a place showing an interactive presentation of individual perceptions about coca-cola classic product. A question pops up the screen, 'what is the secret formula that makes coke preferable'? The 3U's effectively sum up the answer: unique taste, universal availability, unforgettable experience. Being a lover of coca-cola products the effort to hide my amazement at the response was fruitless, just then someone says to me 'am sure you agree with this' and all I could do then was nod in affirmative.

Next, the room with a sign that read “tastes the coke side of life”. A lot of people from different cultural background were already helping themselves. Looking closer, I notice seven different stands a with dispenser unit. Each stand represented a geographical location with variants of products distributed in the area. People walked their way from one stand to the other in an attempt to taste every ...