The audience for Scholarly websites usually comprises of Graduate students and professionals (Reiger, 1998), while the popular website is usually for normal people, or those which hold a college degree.
The language used in scholarly websites is usually field-specific and makes use of a lot of jargons which may not be widely known or understood (Liu & Huang, 2005); this means that only those related to the field would be able to understand the jargons used. However, normal and easy to comprehend information is used in popular websites.
The author's credentials hold importance on Scholarly websites. It is ...